Celebrate prosperity at Sungei Wang Fortune Town this Chinese New Year

With the arrival of the Year of the Snake, Sungei Wang Plaza presents its Chinese New Year campaign, “Sungei Wang Fortune Town,” a celebration that seamlessly blends Chinese heritage with modern creativity, inspired by the iconic comic character Old Master Q.

From Jan 10 to Feb 12, 2025, shoppers are invited to experience the vibrant charm of a retro 90s town, brought to life in collaboration with Mindfreakxx and the iconic Old Master Q (老夫子), alongside official Radio Station, GOXUAN, Official TV and 8TV, with Magnum as event sponsor.

Through the creative partnerships, the campaign brings a fresh and immersive twist to traditional celebrations.

“Chinese New Year is a time for reunion, blessings and celebration, and we are dedicated to provide customers with a festive experience that blends tradition with modernity, allowing everyone who visits to feel the vibrant New Year atmosphere,” said Sungei Wang Plaza general manager Joseph Teo.

Sungei Wang Plaza is transformed into a hub of festive excitement and nostalgia. As visitors are greeted at the main entrance by the iconic Old Master Q at the C-Bus Stop – a picture-perfect photo spot capturing the charm of 90s nostalgia.

Beyond the entrance, the journey continues with Lantern Street at Sungei Wang Walk, adorned with vibrant red lanterns that exude festive Chinese New Year vibes.

Inside the mall, the theme transforms into a retro 90s Town, where comic-style illustrations and iconic elements transport visitors to the golden era of Old Master Q.

The enchanting pathway mirrors the aesthetics of classic Hong Kong neighborhoods, offering a delightful nostalgic experience. Among the highlights are Freakxxtiam and Freakxxmart, quirky spaces styled like 90s tailor shops and showcasing Mindfreakxx’s latest fashion collection.

Chinese New Year Marketplace invites visitors to indulge in festive specials, featuring traditional cookies, Chinese brew-crafted tea, cultural costumes, festive decorations and snacks.

Visitors embark on a classic retro journey, revisiting the unique charm and comic colors of the 90s at the ‘Fortune Town’ with Old Master Q’s humorous figures, transformed into street illustrations, sharing those nostalgic moments.

There will be an exciting lineup of vibrant performances, meet-and-greet sessions and heartwarming celebrations, all designed to bring prosperity and joy to the festive season.

• Traditional lion dance & God of Prosperity walkabout
  Jan 29-30 and Feb 1-2, 2025
• Acrobatic lion dance
  Feb 7, 2025.  
• Meet-and-greet with artistes
  Jan 18: 8TV hosts
  Jan 19: Star-Studded Day, Queenie Then, AiFM announcers, Nick & Stella and Goxuan Radio Station announcers
  Feb 11: Crystal Ong
• ‘Blessings All Around’
  Jan 25: A day filled with traditional blessings and festive cheer.

Other attractions include Little Stars Singing Competition, Golden Voices Singing Competition, ukulele performance and kids fashion show.

As part of the celebrations, Magnum Cares brings the spirit of generosity to life with a special corporate social responsibility initiative on Feb 4, 2025, spreading love and goodwill to the community.

Sungei Wang Plaza is bringing festive joy and warmth to the elderly at Petubuhan Kasih Sayang Alam Damai, as part of giving back to the community by caring for the elderly and taking time to visit loved ones during this special time of the year.

The team will help improve their living conditions through haircuts, wall painting and essential home repairs, creating a more comfortable and cheerful environment. The celebration will include a lion dance, a visit by the God of Prosperity, and ‘yee sang’ tossing

Shoppers can enjoy exclusive spend-and-redeem rewards. Spend a minimum of RM388 in a maximum of two receipts to redeem a Retro Ceramic Mug. For those who spend RM188, a set of limited edition “Old Master Q” red packets is available.

For more information, visit Sungei Wang Plaza’s website at www.sungeiwang.com or its Facebook page at www.facebook.com/sungeiwangplaza.