Nescafe Malaysia will embark on a new campaign named “Ngopi Dulu and Kekal Kental Bersama” (Have Coffee First and Stay Strong Together) in Bukit Bintang, Kuala Lumpur this October 1, 2025 in conjunction with International Coffee Day.
The event includes a concert featuring Black Hanifah debuting the “Kental Bersama” song, activities, giveaways and a new product reveal.
Nestle Malaysia Bhd chief executive officer Juan Aranols will launch the campaign which aims to uplift the Malaysian spirit in overcoming adversity and making the best of their world.
The campaign pays tribute to a recent series of heartwarming stories by Malaysians who shared about their challenging, daily grinds on social media.
On Oct 1, the streets of Bukit Bintang will be transformed into a vibrant showcase of perseverance, inviting both locals and travellers to pause, recharge and reflect on what it means to kekal kental.
From morning through night, the city centre will buzz with activities highlighting everyday grit and determination. Surrounding billboards will beam powerful and heartfelt messages of Malaysians sharing their own Kental stories.
The celebration will culminate in “Konsert Kental” – an open-air music extravaganza in the heart of Bukit Bintang from 8.00 pm onwards.
Headlining the night is Black Hanifah, who will perform the debut of Lagu Kental Bersama, a new anthem inspired by real Malaysian stories of tenacity, alongside Hazama Azmi, Genji Buskers and many others, lifting spirits and bringing the day to a close on a high note.
To add to the excitement, the public can soak up the vibrancy with engaging on-ground games, exclusive giveaways and the chance to grab limited-edition Nescafe goodie bags and memorabilia autographed by Black Hanifah.
Visitors will also have the opportunity to preview and sample the soon-to-debut new Nescafe product.
