The ‘Raikan Kebanggaan Sabah & Sarawak’ campaign by Carlsberg Smooth Draught is back by popular demand for its fourth consecutive year, promising to bring even more artistic vibes to celebrate the pride of Sabah and Sarawak’s heritage, culture and natural wonders.
Carlsberg Smooth Draught once again collaborates with local tattoo artist legends Ernesto Kalum and Carlos Benny to relaunch last year’s artist-edition packaging featuring both Sarawak and Sabah icons of the hornbill, orangutan, longhouse, sape, Rafflesia flower and Mount Kinabalu.
The six icons that adorn the Carlsberg Smooth Draught cans and bottles now takes centre stage in a collectible six-coaster gift set.
Consumers can collect the miniature portraits, each serving as an individual coaster showcasing a captivating icon.
When all six coasters are placed together, they reveal a breathtaking mural celebrating the local pride and wonders of Sabah and Sarawak, making every drinking occasion in Borneo #BestWithCarlsberg.
Carlsberg Malaysia marketing director Olga Pulyaeva said the company believes that celebrations are always best with Carlsberg Smooth Draught.
“This Gawai and Kaamatan, we are raising a glass not just to the stunning culture and nature of Sabah and Sarawak, but also to the incredible spirit of community so warmly felt here.
“In addition to the relaunch of ‘Raikan Kebangaan Sabah and Sarawak’ artist-edition packaging and promotions, we raised the bar by hosting an immersive experiential event in Kuching and sponsoring several Gawai and Kaamatan festival celebrations for our Sabahan and Sarawakian friends,” she said.
Currently running, consumers in Sabah and Sarawak stand a chance to win gadgets such as iPhone 15 Pro, iPad Air, or Apple Watch Series 9* with minimum purchase of RM120 worth of Carlsberg Danish Pilsner or Carlsberg Smooth Draught at any participating bars and pubs; or four big bottles at food courts and coffee shops; or a carton at super/hypermarkets; or two cans from retail outlets respectively.
For more information, visit https://carlsbergsabahsarawak.com or follow @CarlsbergMY on Facebook and Instagram.
Carlsberg Smooth Draught and all-related promotions and activities are strictly for non-Muslims aged 21 and above only.
Carlsberg Malaysia advocates responsible consumption and urges consumers to #CelebrateResponsibly – always remember if you drink, don’t drive.
