Carlsberg Malaysia is ushering in the Year of the Rabbit with its specially curated Chinese New Year celebration themed ‘Brewing Prosperity Together’ to bring the best CNY traditions to life.
The brewer brings to life the vibrant CNY Prosperity Burrow spring wonderland that highlights the essence and traditions of the Chinese culture in Pavilion Kuala Lumpur and Sunway Carnival Mall in Penang.
From January 3 to 17, 2023 at Pavilion Kuala Lumpur’s Level 3 Connection, visitors can enjoy the zodiac forecast to find out what lies in store for each of the 12 zodiac signs in the new year.
Visitors can create their craftiest CNY artwork at the Paper Craft station, snap reunion pics with their loved ones at the Prosperity Cam booth or participate in Drumming Prosperity Together challenge to win special prizes.
The Connection pathway is adorned with artistic arches and features a beautiful garden installation holding a giant golden rabbit.
There is Carlsberg pop-up bar where consumers can try their hand at making their own signature Carlsberg cocktails guided by a mixologist.
“As we all celebrate new beginnings in 2023, ‘Brewing Prosperity Together’ represents our hopes and best wishes for all our consumers, partners and friends across the region, so that together, we may have an auspicious 2023 filled with smoothness, prosperity and happiness,” said Carlsberg Malaysia managing director Stefano Clini in his welcoming speech at the Carlsberg CNY 2023 launch and dinner.
He added: “Building on that further, we hope to celebrate the bonds with family and friends through our Prosperity Burrow, an interactive space where ‘reunions’ & ‘prosperity’ come to life in a fun yet meaningful way and smoothness blooms with the opening of every Carlsberg beer.”
A reunion dinner was also held for media and business partners at the Grand Imperial, Pavillion to honour CNY traditions.
Guests enjoyed the traditional lou sang (prosperity toss salad) and festive set menus, a unique LED lion dance and a performance by DJ Kenji who donned the persona of the God of Prosperity taking over the decks and spinning the night into action.
The Prosperity Burrow celebration will also be in Sunway Carnival Mall Penang for the same experience from January 5 to 29, 2023.
Special ‘Brewing Prosperity Together’ promotions:
From now until February 28, 2023, shoppers who purchase any two cartons of Carlsberg Danish Pilsner or Carlsberg Smooth Draught plus a carton of any premium brands (Somersby Cider Assortment, 1664 Blanc, 1664 Rosé, Connor’s Stout Porter or Asahi Super Dry), may redeem an exclusive Neoflam Fika Stock Pot worth RM275.
To get a two-piece Neoflam Smart Seal set worth RM60, consumers need to purchase six sets of 4-can packs or 24 cans of 1664 Blanc/1664 Rosé, Asahi Super Dry, Carlsberg Special Brew or Connor’s Stout Porter.
While in Sabah and Sarawak, consumers who purchase of any two cartons of Carlsberg Danish Pilsner or Carlsberg Smooth Draught, inclusive of a carton of premium brands, may redeem a three-piece Neoflam Smart Seal set worth RM84.
And exclusive to 99 Speedmart in Peninsular Malaysia, shoppers can get rewarded with a one-of-a-kind artist edition mug with the purchase of one carton of either Carlsberg Danish Pilsner or Carlsberg Smooth Draught, together with a 12-can pack of 1664 Blanc.
Consumers who spend a minimum of RM288 on selected Carlsberg products at participating supermarkets and hypermarkets nationwide, stand a chance to ‘Drum and Win’ themselves up to RM388 Touch ‘n Go eWallet credit.
Additionally, consumers can also walk away with a 4-can pack of either 1664 Blanc, 1664 Rosé, Somersby Apple Cider, Somersby Passion Fruit & Orange Cider, Connor’s Stout Porter or alcohol-free Somersby Apple 0.0.
In convenience stores, consumers can ring in some prosperity by winning up to RM388 in Touch ‘n Go eWallet when they purchase RM20 worth of Carlsberg Malaysia products.
Touch ‘n Go eWallet credit of up to RM888 is also up for grabs at bars and pubs with the purchase of one tower, two buckets, six full pints, 10 half pints or 10 mugs.
At selected food courts and eateries, special CNY celebration nights have been scheduled with lion dance performances, singing performances and ‘Drumming Prosperity Together’ activities where consumers can ‘Drum and Win’ Touch ‘n Go eWallet credits.
Consumers who buy any big bottle of Carlsberg brew during these events also stand a chance at winning prizes.
Throughout the campaign period, those who collect 12 limited-edition big bottle caps of any Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew will be able to redeem an exclusive glass container and be in the running to win the grand prize of RM2,888.
Carlsberg Malaysia products are for non-Muslim consumers aged 21 and above. As part of advocating responsible consumption, #CELEBRATERESPONSIBLY, Carlsberg Malaysia advocates responsible consumption, so if you drink, don’t drive.
