With the Year of the Snake fast approaching, Carlsberg Malaysia has kicked off its Chinese New Year (CNY) 2025 campaign featuring another artist-edition packaging and a range of engaging promotions, exclusive rewards and festive activities.
Bask in the beauty of artistically crafted Carlsberg Danish Pilsner and Carlsberg Smooth Draught artist-edition CNY bottles and cans. The creative artwork is an expression of new beginnings and celebrations, inviting all to raise a toast to abundant blessings.
Themed ‘Brewing Prosperity Together’, this coming Chinese New Year is made more auspicious with the Chinese characters ‘一起發’ or read in Chinese pinyin as ‘178’ in numeric code, as the year 2025 marks Carlsberg’s 178th anniversary globally.
The packaging features a striking snake motif, with Carlsberg’s iconic hop leaf masterfully reimagined as its head, gracefully weaving its way through a vibrant tapestry of blooming peonies, orchids and fireworks.
The creative fusion of the traditional Chinese zodiac snake with the contemporary hop leaf tastefully accentuates traditional beer-drinking occasions made #BestwithCarlsberg.
The artwork is created by award-winning artist duo YAO from Malaysia and Su Su from China, that transcends cultural boundaries, radiating themes of renewal, joy and good fortune.
Stefano Clini, the managing director of Carlsberg Malaysia, said: “This Year of the Snake, we are thrilled to embody the essence of ‘Brewing Prosperity Together’ as Carlsberg goes beyond brewing great beers; it’s about creating experiences that bring people together in joy and harmony as we enter a promising new year.
“We hope this collection becomes a meaningful part of every celebration, adding elegance, prosperity, and a touch of smoothness to life’s most treasured moments. Here’s to a year that is truly #BestWithCarlsberg.”
Carlsberg is bringing the festive spirit to life with immersive consumer engagements filled with vibrant performances and interactive moments.
The interactive CarlsBazaar will bustle with activity at 1 Utama Shopping Centre in Petaling Jaya, Selangor from Jan 9-12, 2025 and Gurney Plaza in George Town, Penang from Jan 16-19, 2025.
Consumers can explore exclusive Carlsberg merchandise, including chic, limited edition Chinese New Year apparel from Carlsberg’s collaboration with TNTCO. This collection is designed to bring festive energy to the wardrobe, combining the joy of the season with stylish streetwear, featuring vibrant colours and symbols of prosperity.
From now until Jan 31, 2025, consumers will be able to get a Lock&Lock Electric Grill Pan when they shop for three cartons of Carlsberg products, one of which must be 1664, Connor’s, Sapporo, or Somersby cider at supemarkets and e-commerce sites in Peninsualr Malaysia.
While in Sabah and Sarawak’s supermarkets and e-commerce sites, shoppers can get a Lock&Lock Electric Grill Pan when they purchase a total of three cartons: two cartons of Carlsberg Smooth Draught, and one carton of either 1664, Connor’s, Sapporo or Somersby cider.
Additionally, consumers who purchase three cartons of either 1664 or Connor’s will be eligible for exclusive rewards. With any purchase of 1664 variants, shoppers can win a 1664 Mahjong set. For Connor’s, a mini fridge will be available for redemption.
From Jan 1 to Feb 28, 2025 consumers can redeem RM5 in Touch n’ Go eWallet credit and will be in the running to win an iPad Mini with every purchase of RM20 worth of Carlsberg products at convenience stores.
For food courts and hawker centres, consumers can redeem a Carlsberg Thermal Bottle with every submission of nine bottle caps from participating brands from now until Feb 16, 2025. They also stand a chance to win a Lock&Lock Electric Grill or one of the 5 weekly grand prizes of RM8,888 in Ang Pows.
And in bars and pubs, consumers also stand to win one of the 75 limited-edition 1664 Mahjong sets each week when they spend RM118 on any combination of Carlsberg Danish Pilsner, Carlsberg Smooth Draught, Sapporo, Somersby or Connor’s for one entry or 1664 for two entries from now until Feb 16, 2025.
Sixty participating outlets in Peninsular Malaysia will run Carlsberg’s ‘Drumming Prosperity Together’ engagement on selected weekends from now until Jan 26, 2025. With the purchase of Carlsberg products worth RM288 and more, consumers can beat the drum for a chance to win Rummy sets, RM8 or RM88 Touch ‘n Go eWallet Credit.
Consumers who attend ‘CNY Nights’ at more than 80 hotspots nationwide from January to February 2025 stand to win prizes.
For more information, visit http://www.bestwithcarlsberg.my or its official social media channels Facebook at http://www.facebook.com/CarlsbergMYand Instagram at http://www.instagram.com/carlsbergmy/
Carlsberg and all its activities and promotions are strictly for non-Muslims aged 21 and above. Carslberg advocates responsible consumption and urges everyone to to #CELEBRATERESPONSIBLY – If you drink, don’t drive.
