Every football fan dreams of walking in the footsteps of their heroes, and for over 15 lucky Malaysians, that dream just came true.
Carlsberg, the long-standing partner of Liverpool FC (LFC), rewarded its contest winners with an all-expenses-paid exclusive LFC experience at Anfield.
The lucky winners were treated to a VIP stadium tour, an ultimate dinner with LFC legends, and watched the iconic Liverpool FC vs Manchester United match.
The winners shared unforgettable moments walking through the Players’ Tunnel, touching the “This is Anfield” sign, taking a seat in the dugout and raising a pint with LFC legends like Sammy Lee, Natasha Dowie and Dominic Matteo.
These once-in-a-lifetime moments reflect Carlsberg’s commitment to brewing not just beer – but experiences that connect fans to football’s finest moments, truly made #BestWithCarlsberg.
The emotion and scale of the trip were perfectly captured by the lucky winners themselves.
“It felt like we were part of Liverpool’s heartbeat,” said Wong Wei Chern. “Drinking Carlsberg at Anfield with the legends, then watching the Reds take on MU live – nothing compares to that. This was a football dream made reality. I’ll be telling this story for the rest of my life.”
“Sharing this journey with fellow Malaysians who love the game as much as I do, meeting legends I grew up watching, standing in a stadium I’ve only ever seen on screen… it was emotional. It reminded me how football and experiences like this bring people together. It’s something I’ll carry with me forever,” said Lee Kien How.
Carlsberg Malaysia marketing director Olga Pulyeava affirmed the brand’s commitment to brewing excellence.
“At Carlsberg, we don’t just brew beer, we brew experiences. We believe our consumers deserve the best, and for football fans, it doesn’t get better than being inside the action, not just watching it.
“This trip is a proof point of our commitment to creating access to the best, most premium experiences in the world, made #BestWithCarlsberg,” he said.
The Liverpool odyssey followed the launch of CarlsCrib earlier this year, reaffirming Carlsberg’s commitment to elevating the fan experience and reinforcing the best moments in life.
For more information, visit www.bestwithcarlsberg.my or @CarlsbergMY on Facebook and Instagram.
Carlsberg and all its activities and promotions are strictly for non-Muslims aged 21 and above. Carlsberg advocates responsible consumption and urges everyone to remember to always #CELEBRATERESPONSIBLY, if you drink, don’t drive.
