Carlsberg Malaysia has launched its Raikan Kebanggaan Sabah & Sarawak campaign with the unveiling of special edition packaging in conjunction with the Gawai and Kaamatan festivals.
Sabahans celebrate Kaamatan on May 30 and 31, while those in Sarawak celebrate Hari Gawai on June 1 and 2 every year.
Under this campaign, Carlsberg Smooth Draught presents six artistically designed special-edition cans and bottles this year to celebrate the bountiful art and culture of the stunning Borneo islands.
The campaign pays tribute and recognition to the beautiful culture of the natives, extraordinary wildlife and amazing natural wonders.
Carlsberg Malaysia managing director Stefano Clini said the company celebrates and pays homage to the diversity of Sabah & Sarawak’s people, languages, traditions and festivities.
“Last year, our first-of-its-kind festive cans in conjunction with the Gawai and Kaamatan festivals had such an amazing reception. This year, we wanted to step it up a notch, by rendering some of the most notable local icons into works of art using our products as the canvas,” he said.
Sporting six unique icons in vibrant colours, the ‘Sabah & Sarawak Pride’ packaging sublimely accentuates the lush local nature and rich culture in an illustrative composition, showcasing a masterpiece of contemporary art and beer.
The creative artworks feature icons such as the orangutan, majestic mountains and rafflesia of Sabah and the longhouse, hornbill and sape of Sarawak.
Available in 320ml cans and 580ml bottles, these iconic Carlsberg Smooth Draught products are made exclusively for Carlsberg consumers in Sabah and Sarawak and will be introduced in three phases through islandwide consumer promotions.
The first two designs were revealed in March, followed by another two in conjunction with the coming Gawai and Kaamatan festivals and the final two to be unveiled towards the last quarter of the year.
In addition to the launch of the special edition packaging, Carlsberg offers its consumer promotions for beer lovers in Sabah and Sarawak from beginning March until end May.
Consumers can stand a chance to win a Samsung Galaxy A22 smartphone worth RM899 when they purchase RM90 worth of Carlsberg beers at participating bars and pubs in a single receipt.
There are also limited edition t-shirts, which comes in two collectible designs, redeemable at local coffeeshops and food courts with any purchase of 12 big bottles of Carlsberg Danish Pilsner or Carlsberg Smooth Draught.
Customers who purchase any two 6-can pack of Carlsberg Danish Pilsner or Carlsberg Smooth Draught from super and hypermarkets can redeem RM5 GrabPay credit or if purchase a carton instead, they will then be able to redeem RM10 GrabPay credit.
Buying any two cans of Carlsberg Danish Pilsner or Carlsberg Smooth Draught in participating convenience stores will also give customers a chance to be in the running to get up to RM88 GrabPay credit.
