Carlsberg Malaysia has launched its latest campaign, #BestWithCarlsberg, designed to offer consumers the best drinking moments and prizes worth up to RM1 million including the Ultimate Liverpool FC Experience.
In celebration of football, the brand is levelling up its #BestWithCarlsberg experience by rallying football fans to connect with their friends and make game nights epic again.
As part of the campaign, the brand is setting fans up with everything they need for a great night of football, including exclusive jersey giveaways, next-level matchday hangouts, cold beers delivered to their doorstep, and for the ultimate trips to the United Kingdom and Hong Kong to catch Liverpool FC live.
Carlsberg Malaysia managing director Stefano Clini said, “We’re all about enabling unforgettable moments for football fans – because we are fans too.
“At Carlsberg, we believe the best moments in life are meant to be shared.
“Football is more than a game, it’s an experience that brings people together.
“Our role is to enable fans to enjoy it to the fullest, with a cold Carlsberg in hand, their best mates around them, and nothing getting in the way of the moment.
“Through our #BestWithCarlsberg campaign, we offer probably the best beers, the best vibes and the best matchday experiences our consumers can have.”
Carlsberg is taking over a major match night showdown with nationwide viewing parties in Kuala Lumpurt, Penang and Johor Bahru on May 11, 2025.
Taking football nights to the next level is CarlsCrib, a football, food and music festival happening on May 24-25, 2025 at JAM, Petaling Jaya.
This event promises to transform match viewing into an epic celebration, offering not just a game night but a full-blown football festival, featuring stadium-quality screens and multiple viewing zones, including a locker room-style setup for a fully immersive vibe.
CarlsCrib takes things up a notch with an electrifying entertainment line-up, featuring international headliners like DJ Vinai from Italy and Pakho Chau from Hong Kong, alongside homegrown talents Dior and DJ Nahsyk, setting the tone for two nights of non-stop energy.
Other curated activities including a football juggler workshop, interactive simulators and a sports arcade, all designed to fuel the football fever.
Immersive zones like the Locker Room and CarlsBar offer cocktail workshops and ice-cold brews all night. And to top it off, two pairs of ticket giveaways to the Liverpool FC vs AC Milan match live in Hong Kong.
Carlsberg is rolling out a special consumer promotion that gives fans the chance to win two epic prizes.
For the Grand Prize, Carlsberg is awarding 10 winners and their friends to catch Liverpool FC play live at Anfield Stadium in the UK. In addition to the Grand Prize, 1,300 fans stand a chance to win limited edition Liverpool FC retro jerseys.
To participate, fans can purchase a Carlsberg six-pack at hypermarts and supermarkets, participating convenience stores, 99 Speedmart, or their favourite e-comms channel, or purchase one bucket at their favourite watering hole or buy three bottles at food courts and eateries.
Carlsberg has partnered with Grab to deliverchilled beer in cooler bags to ensure fans focus on the game and never caught dry during those nail-biting moments.
With enticing prize giveaways worth RM1,000,000 throughout the campaign period, Carlsberg is elevating every football night into an unforgettable celebration because the most memorable moments in life are always better when shared with friends.
For more information about the campaign, visit www.bestwithcarlsberg.my or its official social media channels @CarlsbergMY on Facebook and Instagram.
Carlsberg and all its activities and promotions are strictly for non-Muslims aged 21 and above. Carlsberg advocates responsible consumption and urges everyone to always #CELEBRATERESPONSIBLY, if you drink, don’t drive.
