Boustead Properties Berhad has partnered with local non-profit organizations to bring relief to 70 families affected by flooding in Selangor and Pahang.
Boustead Properties Berhad chief operating officer Eason Phan called upon all Malaysians to come together in the spirit of ‘Keluarga Malaysia’, a concept that is aligned with the company’s vision.
“We take pride in embracing the core values of ’Keluarga Malaysia’ and its aim to cultivate three characteristics, namely inclusivity, common ground and contentment in this multiracial nation that we call home.
“Our corporate social responsibility initiative in collaboration with non-profit organizations enabled us to do our part to alleviate the suffering of fellow Malaysians regardless of race and religion,” he said.
The community service organized by Boustead Properties, which took place over several days, involved more than 50 employees from its Squad Bousteador as part of its CSR programme ‘Boustead Cares’.
Working together with Angkatan Belia Islam Malaysia (ABIM) and Malaysian Relief Agency (MRA), the humanitarian initiative brought much-needed relief to distressed families whose homes and livelihoods were severely impacted by the recent flood.
In Selangor, the aid efforts saw the team cleaning up and clearing the homes of debris, mud and damaged furniture.
Families here also received basic necessities, food supplies and medicine.
Care kits comprising toiletries, diapers, kettle, towel, blankets, face masks, and medicines were also provided to affected families in Kampung Labohan Dagang, Banting.
While in Mentakab and Lanchang, Pahang, the team carried out more cleaning up and clearing of several flood-stricken neighbourhoods. The team also repaired the roofs of some of the damaged homes and donated funds to the families.
Working with an independent local volunteer, Boustead Properties also donated generator sets, cleaning materials and tools to support the cleaning efforts in Mentakab.
Phan added, “Being on the ground gave us a heart-wrenching perspective of the devastation caused by the floods and we hope that through the various relief operations, families can start rebuilding their lives.”
He said much more could be done to help the victims in the aftermath of the floods and other CSR plans inspired by ‘Keluarga Malaysia’ are underway to ramp up support in the months ahead.
“Our CSR post-flood recovery efforts include repairing more homes of flood victims and providing daily living essentials, school items, mattresses and clothes. Our contribution is also further testament to our commitment to environmental, social, and governance (ESG) principles, in keeping with the United Nations Sustainable Development Goals (UNSDG), with one objective in mind – to help cultivate the wellbeing of diverse communities,” he added.
