Big Bad Wolf Books officially opens it doors once again with the World’s Biggest Book Sale, offering millions of books at its biggest bargain prices to date.
The sale, a 17-day event from Dec 19, 2025 to Jan 4, 2026 at Sunway Pyramid Convention Centre in Bandar Sunway, Subang Jaya, marks a new milestone in scale, value and accessibility.
The books will be sold at a range of low prices with discounts up to 95% off, with books starting from just RM3 and iconic titles such as Harry Potter available from RM19.99.
Renowned for its unmatched size and affordability, Big Bad Wolf continues to make reading accessible to all – from children’s favourites and young adult fiction to non-fiction, classics and international bestsellers – reinforcing its long-standing mission to keep books inclusive and within reach.
As digital life becomes increasingly dominant, there is growing global attention on analog experiences that encourage focus, imagination and real-world connection. Conversations around children’s screen time, digital wellbeing and age-appropriate access to social media continue to intensify worldwide. In this wider context, Big Bad Wolf’s focus on physical books and reading feels especially timely.
The Harry Potter from RM19.99 promotion reflects this belief – making a globally loved reading experience more affordable for families and young readers at a time when many are actively seeking healthier, screen-free alternatives.
“This is what Big Bad Wolf does best. By offering books at prices starting from RM3, alongside timeless series like Harry Potter at RM19.99, we’re making sure great stories remain accessible to everyone,” said Big Bad Wolf co-founder Andrew Yap.
Now in its 16th year, Big Bad Wolf has grown into a global book movement reaching millions of readers across multiple countries. While the scale has expanded, its purpose remains unchanged: to nurture a culture of reading by making books affordable, relevant, and meaningful.
For Jacqueline Ng, co-founder of Big Bad Wolf, the sale’s longevity is rooted in the community that continues to support it.
“Readers return year after year because they believe in the power of books. That trust is what keeps Big Bad Wolf going,” she said.
Beyond the books, visitors can enjoy a range of on-ground experiences and promotions, including returning-customer rebates, student and teacher perks, exclusive cardholder privileges, RM3 book specials, RM10 flat-price collections, and interactive activities such as the Big Bad Book Stacker Challenge, blind-date-with-a-book experiences and curated discovery zones, so everyone can find something of interest.
The opening programme featured a special storytelling moment by a young reader, a ribbon-cutting ceremony and followed by a performance by The Aspiration Orchestra, adding a sense of scale and atmosphere to the launch and marking the start of the World’s Biggest Book Sale.
Event Details:
World’s Biggest Book Experience – Kuala Lumpur 2025
Venue: Sunway Pyramid Convention Centre
Dates: December 19, 2025 – January 4, 2026
Opening Hours: 10:00 am. – 2:00 am. daily
Admission: Free
Discounts: Up to 95%
