Animenia 2024: Pushing boundaries with the biggest ACG music festival

Animenia founder Sharon Paul (centre) and music director Raja Farouk (first from left) with artistes, sponsors and partners at the launch of Animenia 2024 in Tropicana Gardens Mall, Petaling Jaya on July 17, 2024. (Photo by MusicWerks Studio)

Animenia 2024, the ACG music festival returns to Tropicana Gardens Mall Convention Centre in Petaling Jaya this July 27.

Organised by MusicWerks Studio and co-organised by The Magic Rain, the event promises to captivate audiences and push the boundaries of orchestral performances.  

“We are excited to bring this innovative and exhilarating music format to this community. Animenia represents the future of anime music, where diverse genres and styles come together to create something truly unique and inspiring.

“We believe these performances will leave a lasting impression on all who attend,” said Animenia founder and Malaysian songwriter and producer Sharon Paul at a press conference and media preview showcase held at GSC Cinema, Tropicana Gardens Mall on July 17, 2024.

Sharon Paul is also the owner of MusicWerks Studio.

Animenia founder Sharon Paul. (Photo by MusicWerks Studio)

The main event will feature a fusion orchestra that encompasses an extraordinary blend of classical orchestration and contemporary sounds, creating a vibrant and dynamic musical experience for all anime music lovers.

Raja Farouk Live, a 30-piece orchestra composed of up-and-coming musicians from diverse musical backgrounds in the local anime, cosplay, and gaming scene, will take centre stage to perform an eclectic mix of compositions that seamlessly bridges the divide between traditional and modern instruments, vibrantly re-imagining the anime and games music.

Local J-Rock band Za Shinsei will be performing at Animenia 2024.

Raja Farouk Live will feature the vocal talents of Afir, Leena, Binyun, Delphine, Kaoru, Kazuki, MinRi, Jeii, Rina-Hime, Zie Aun, Fate Feather, Tato Queen, Yonlynn and Erul Samah.

The concert will also feature performances by six J-Rock Tamashi bands, including L.E.S.S., Tabako Neko, Grand Endeavour, Za Shinsei, Moshi Hoshi and Ignight.

Festival goers can also participate in a host of fun activities including a Wasabi Challenge presented by Sakae Sushi, a kids cosplay competition, an ACG singing competition, and explore the merchandise, arts and crafts booths from various local vendors and creators.

Some of the festival highlights is the use of innovative arrangements in musical presentations. Audiences can experience re-imagined classics alongside brand new compositions, all performed with a fusion twist that highlights the versatility and creativity of the orchestra such as the inclusion of traditional instruments such as erhu and guzheng in an orchestral ensemble.

The festival also focuses on empowering local musicians. The fusion orchestra boasts a line-up of homegrown musicians within the anime, cosplay, and gaming community itself, bringing together a wealth of experience and passion for musical experimentation.

The event will incorporate state-of-the-art production in order to feature crisp, clear sound and exciting lighting design, enhancing the overall experience and immersing the audience with the performances.

The music festival will also see Sharon Paul joining the orchestra for an unforgettable collaboration.

The press conference was followed by a preview showcase by renowned anisong singers MinRi, Rina-Hime and Tato Queen, performing Akuma No Ko from Attack of the Titans and Gunjou, a song inspired by Tsubasa Yamaguchi’s manga Blue Period.

Also performing during the preview showcase was Malaysian JRock band Za Shinsei, who performed Nandemonaiya from the anime Kimi no Na Wa and Pretender, a hit song by Japanese pop rock band Official Hige Dandism.

Animenia 2024 is supported by MyCreative Ventures and the Ministry of Communications.

Tickets to Animenia 2024 at RM98 per entry are available for purchase at https://forms.gle/pqWxAxEzTWaNh5i39.