In anticipation of Hari Raya Aidilfitri celebration, Procter & Gamble (P&G) partnered with Mydin Mohamed Holdings Berhad (Mydin) to launch its latest range of Ambi Pur and Febreze products, providing Malaysians with fresh and indulgent scents to enhance their festive celebrations.
To celebrate Raya and the tradition of ‘Balik Kampung’, Ambi Pur and Febreze hosted a contest at Mydin in February this year, offering ten winners a memorable experience to “Balik Kampung Like a VIP.”
These contest winners will enjoy a VIP journey home in a luxurious gold Proton X90 to their hometowns. This initiative celebrates togetherness during the festive season, ensuring the winners travel home in comfort and style with Ambi Pur.
The prize-giving and flag off ceremony for “Balik Kampung Macam VIP” took place at Mydin Hypermarket USJ in Subang Jaya on March 24, 2025.
The event was attended by Mydin managing director Datuk Wira Dr Ameer Ali Mydin and executive director Datin Wira Dr Siti Hawa Mohd along with P&G Malaysia and Singapore country manager Nantha Kalimuthu and Ambi Pur, Febreze and Dowry brand ambassador Mira Filzah.
Also present were P&G sales director (modern retail and drug pharma) Wong Chee Kang and Mydin operations director Mirza Murad Ali Mydin.
During the event, Ambi Pur introduced two new car clip air freshener variants: Romance & Bliss and Soothe & Refresh. These clips provide up to 45 days of freshness to combat odours.
The new variants feature notes of blackberry, plum, citrus and lychee to elevate mood during drives – perfect for travels during Raya.
Febreze also launched two new variants: Italian Rose & Peach and French Violet & Grapefruit. These scents deliver premium fragrance and contains higher antibac power.
Febreze fabric refresher freshens up and eliminates odours from various fabrics, including bedding, sofas and clothes. It features notes of grapefruit, orange, lime, melon and peach, creating a clean and inviting atmosphere for Raya gatherings.
“We are elated to make this Raya extra special for Malaysians as they reunite with loved ones. Celebrate Raya with Ambi Pur and Febreze for a refreshing journey and an inviting home for family gatherings,” said Nantha Kalimuthu, country manager of P&G Malaysia and Singapore.
The new Ambi Pur car clip air freshener Mood Therapy (Romance & Bliss / Soothe & Refresh) 2.2 ml is priced at RM9.99 for a single pack in Mydin, while the new Febreze Fabric Refresher is priced at RM9.99 for a 370ml bottle until April 6, 2025.
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