Ai-CHA, a tea beverage brand from Indonesia, has extended assistance to flood victims and businesses affected by the recent floods in the northern region of Malaysia.
More than 6,000 relief bags worth over RM100,000 containing instant ramen, Ai-CHA tea bags and vouchers were distributed to the families in flood-affected areas in Perlis, Kedah, Penang and Perak.
The two-day effort, carried out on Dec 5 and 6, was part of a coordinated mission under the Ai-CARE initiative, spearheaded by Ai-CHA to support vulnerable communities in time of need, through its Malaysian team.
The relief packages were distributed across 12 locations, including schools, welfare homes, mosques and community centres such as SK Kampung Bahagia, SK Sultan Abdul Aziz, Rumah Anak Yatim Amal Solehah Pendang, Masjid Zahir, Masjid Al-Bukhari, Rumah Teduh Perlis, Superkids Care Centre and several local community institutions.
Alongside community support, the mission also extended help to businesses affected by the recent floods.
At least five Ai-CHA outlets in the northern region suffered varying degrees of damage, prompting the brand’s head office to deliver more than RM13,000 in essential supplies for all 92 northern outlets and RM15,000 in cash vouchers to the five affected outlets.
These aids were to help franchisees restock and reopen, allowing them to continue offering accessible prices to residents while maintaining outlet sustainability during the post-flood recovery phase.
The support package also included RM5,000 in logistical assistance and RM10,000 for Ai-CHA staff affected during this period.
To support the northern states outlets recover from the floods, Ai‑CHA will run a special in-store promotion from Dec 15 to 21, 2025, offering Passion Fruit and Hawaiian Nut beverages for RM3 per cup.
All logistics during the CSR mission were carried out by Ai-CHA’s internal team, with 15 volunteers coordinating distributions and reaching affected families across multiple districts. The effort was jointly led by Ai CHA group regional general manager Vincent Ong Wei Ho and country manager for West Malaysia and Singapore, Low Hon Yau, both of whom were present throughout the operation.
Speaking after the mission, Ong said the relief work reflected the organisation’s long-held belief that what is gained from society should be returned to society.
“When our communities are hurting, we cannot stand idly by and watch. The people in these northern states have always supported our outlets, and through this mission, we want them to know we will always stand by them too,” he said.
Founded in 2019 by the Lie brothers in Indonesia, Ai‑CHA, known for delivering high-quality ice cream and tea at affordable prices, has rapidly expanded internationally and now operates in 31 countries across Asia and Africa.
Since opening its first Malaysian store in 2024, the brand has grown to more than 600 outlets nationwide.
Ai‑CHA pairs its dedication to great customer experiences with a commitment to support vulnerable communities in time of need through initiatives like Ai‑CARE, which has extended aid to over 50,000 people nationwide and continues to deliver assistance where it is needed.
For more information, visit Ai-CHA Malaysia website at aichamy.com/ or its official social media channels on Facebook, Instagram and TikTok: @aicha.officialmalaysia.
