Retailer Aeon Co. (M) Bhd has unveiled its own Think Thailand campaign at its 53 outlets throughout the country from May 26 to June 15, 2022.
The campaign is a collaboration between Aeon, Thailand’s Department of International Trade Promotion (DITP) and the Royal Thai Embassy, and is in line with the Think Thailand Festival which is now ongoing.
The major highlights of the campaign are the specially priced products and new authentic Thai products introduction specially brought in for this campaign.
“This is the second time we’re holding this event after a very successful tryout last year. Although we were under movement restriction, that didn’t stop Thai food lovers from thronging Aeon to savour various types of snacks, fruits, vegetables and other food products directly brought in from Thailand.
“This year, we are bringing in more assortments on top of the existing ones to further entice foodies all over the country and at the same time, giving lucky customers a chance to win a trip for two to Thailand,” said Aeon senior division manager for perishables Thomas Tan.
Tan said the strong relationship with Thai manufacturers, farming communities, exporters and Thai Embassy has given the company an opportunity to showcase the diversity of Thai products that are well-received by the local community.
“Aeon has been a very important strategic partner in this region. Even during the pandemic times, they have been very supportive in bringing in Thai products to add value to Malaysian consumers,” said DITP director Worawan Wanwil, in praising Aeon management for their business acumen and strategic business plan.
There will be Thai cooking shows at five Aeon outlets on weekends from 3.00 pm to 4.30 pm. These outlets are Aeon Puchong, Aeon Shah Alam, Aeon Bandar Utama, Aeon Bukit Tinggi, and Aeon Big Wangsa Maju.
Customers who spend a minimum of RM50 in a single receipt on Thai products are entitled to join a contest and stand a chance to win attractive prizes.
Prizes include Air Asia ticket round-trip to Thailand for two seats (1 prize), 3D2N hotel room package in Thailand (1 prize), Thai Odyssey voucher (10 prizes), Tourism Authority of Thailand backpack (10 prizes), Thai Select voucher (20 prizes) for use at Thai restaurants in Malaysia, hamper big value RM300 (10 prizes) and hamper small value RM50-100 (30 prizes)
Aeon operates a total of 53 outlets nationwide consisting of 33 Aeon, nine Aeon MaxValu and 11 Aeon BiG stores.
 Bhd has unveiled its "Think Thailand" campaign at its 53 outlets throughout Malaysia from May 26 to June 15, 2022.){kind=link}