A roaring start to a prosperous new year with McDonald’s Malaysia

By
Thomas Tan
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Giving the Chinese New Year celebration the thumbs up: McDonald’s Malaysia strategic operations senior director Felina Lim (2nd from left), McDonald’s Malaysia corporate communication director Shamsidar Yahya (4th from right) and senior citizens from Rumah Charis.

McDonald’s Malaysia is ushering in the Year of the Tiger by celebrating the Chinese New Year with elderly folks at Rumah Charis and Sincere Care Home on Jan 25 and 27 respectively.

The visits are part of the Program Komuniti at McDonald’s and Ronald McDonald House Charities (RMHC), in efforts to bring joy and ring in the ‘True Meaning of Prosperity’ at 170 old folks’ homes in the country throughout January.

The Program Komuniti @ McDonald’s & RMHC is a part of McDonald’s corporate social responsibility efforts to bring positivity and underlines the company’s commitment to feed and foster communities as a responsible corporate citizen.

Senior citizens from Rumah Charis receiving a fresh haircut from APT Salon to welcome a prosperous Chinese New Year with a brand-new look.
McDonald’s Malaysia strategic operations senior director Felina Lim sharing the taste of prosperity with senior citizens of Rumah Charis while ringing in the Year of the Tiger.

McDonald’s Malaysia managing director and local operating partner Azmir Jaafar said the company continues to support local communities by organising visits to old folks’ homes.

“McDonald’s has been organizing visits to old folks’ homes since 2017 and giving back to our local communities who have supported us through thick and thin is embedded in the core values of the company.

“As we move forward to a new year and embrace the new normal, we remain committed to taking care of the elderly in the communities that we operate in.

“Our initiative aims to invoke the ‘True Meaning of Prosperity’ and is reminiscent of the prosperous memories of their youth and with their loved ones,” Azmir said.

The senior citizens from Rumah Charis enjoying a lion dance performance.
McDonald’s Malaysia strategic operations senior director Felina Lim participating in a prosperity toss (yee sang) with senior citizens at Rumah Charis for good luck and prosperity.

This year’s efforts mark McDonald’s Malaysia’s sixth year of honouring and caring for the elderly during Chinese New Year, and upholding the ‘True Meaning of Prosperity.’ in which relationships with loved ones matter most.

In preparation for the festive season and in the spirit of togetherness, McDonald’s Malaysia restaurant crew will be engaging with the elderly at the old folks’ home with various activities and providing them with haircuts to ring in the new year.

Additionally, the residents of the homes will also be enjoying the Chinese New Year must-haves such as lion dance and prosperity toss (yee sang).

To experience the ‘True Meaning of Prosperity’ with McDonald’s, fans can view the McDonald’s Chinese New Year 2022 video here.

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