Etika has announced the appointment of Amy Gan as vice president of marketing starting June 1, 2022, as the organization seeks to boost its effort to further explore and strengthen their digitalization strategy for the fast-moving consumer goods industry.
In a statement, the beverage company said Gan will be responsible for Etika’s and Atlas Vending’s (a wholly-owned subsidiary of Etika) overall branding and marketing strategy including creative brand-building campaigns, trade marketing, events, sponsorships and public relations for Malaysia and Singapore.
With her new appointment, Amy will also be bringing a new game plan for Etika to jump-start their effort in digitalizing the organization’s marketing and communication effort.
“I look forward to working together with the team to implement out-of-the-box ideas to capture the attention of our consumers, at the same time fulfilling the expectations of our stakeholders,” she said.
With more than 13 years under her belt, Gan’s experience gives her strong credentials. She first started her career as brand executive for Revive Isotonic under Etika in 2009.
Gan was the head of marketing and ancillary business for Atlas Vending, and has been instrumental in creating countless interactive and creative work for their marketing initiatives such as the Minit Mart, a fully-automated self-service retail store inspired by the vending trend in Japan, and automated sampling machine – a contactless vending operating machine.
