GetBats has recently partnered with iFood Expo in Penang in their ‘iFood Hunter’ campaign to reward visitors with attractive prizes just by easily scanning a QR code.
The brand’s collaboration with iFood Expo has demonstrated its dedication to pioneering technology advancement in the field, paving the way for accessible marketing techniques.
The iFood Hunter campaign enabled iFood Expo visitors to scan a QR code at the entrance of the fair and the opportunity to win up to RM5,000 in cash daily. The allure of such a grand prize enticed the visitors to register with GetBats via the QR code, resulting in over 3,000 app downloads for the brand, and the redemption of over 1,000 prizes.
GetBats chief marketing officer Alvin Lee said technological integration is becoming more important to ensure an event is a roaring success.
“By incorporating creative approaches to attract consumers, we managed to consolidate a vast network of data while raising awareness for the GetBats platform. A targeted approach to this campaign that considered generational tech preference was the key to locking in further activations, and we’re glad to say that we succeeded in engaging with over 30,000 visitors in just a span of three days,” he said.
Brands are constantly challenged to be proactive in coming up with creative ways to influence consumers.
In order to stay ahead of the competition, many are incorporating existing and emerging technologies to respond to consumer preferences and boost the industry’s growth.
GetBats’ goal of testing data consolidation with the iFood partnership simultaneously allowed them to measure attendee behaviour and consumption with the usage of QR codes, while split-testing live-marketing tactics to make data-driven decisions.
“Tech innovations have fuelled our desire to promote creative projects, but ultimately, all we want to do is provide a better experience for the user.
“A seamless digital experience will encourage greater adoption of our platform, and by enticing them with attractive offerings and creative tech-based approaches, they are more likely to experience GetBats to the fullest,” Lee added.
The iFood Hunter campaign saw other attractive prizes up for grabs, such as a Vivo Y17 phone, Canon printers and F&B vouchers from Starbucks and KFC.
Visitors were required to register as a GetBats user via the QR code, and began a treasure hunt which led them to different booths scattered around the expo. Users then scanned QR codes at the multiple ‘checkpoints’ and visited the GetBats counter to complete the treasure hunt, and be eligible for the grand prize.
Visitors can check out GetBats’ tech innovations at the upcoming iFood Expo at Pavilion Bukit Jalil Exhibition Centre, Kuala Lumpur, from July 1 to 3, 2022.
GetBats is a rebates system and loyalty platform for both merchants and consumers. GetBats members gain instant cash rebates when shopping online and offline, while merchants within the GetBats ecosystem receive a portion of the rebates from consumers referred by them.
