AIA Malaysia has launched a Total Wealth Solution ecosystem to help clients achieve financial stability and healthier lives.
The insurance company said the total wealth solution was designed to complement its current total health solution proposition which was launched in April 2021.
AIA Bhd chief executive officer Ben Ng saidthe total wealth solution ecosystem would empower Malaysians to inculcate healthy financial habits and make sound financial investments that will fulfil their long-term savings goals.
“It is undeniable that the pandemic has forever changed how we view our health and wealth, and we believe that both are equally important for a good quality of life.
“With the understanding of how Malaysians’ needs have been reprioritised in the past few years, we have designed an end-to-end ecosystem that supports every part of our customers’ lives,” he said.
Ng said the total wealth solution ecosystem is built to support Malaysians at every stage of their lives, through the three main pillars – Plan Well, Live Well and Protect Well.
“With total wealth solution, we want to help our customers Plan Well with financial planning tools and solutions that have been designed specifically to help them work towards a more stable future.
“And because health is wealth, we want our customers to Live Well with our unique health programme AIA Vitality, where they will be supported with the right tools, knowledge and motivation to practice a healthier lifestyle.
“Finally, customers will be able to Protect Well, through our comprehensive savings plans that come integrated with the expertise of AIA’s Investment Management services,” he said.
The total wealth solution has a wide range of insurance and takaful products to cater to customers’ various financial needs, with the latest being a new wealth plan that focuses on future planning for children.
A-Life Wealth Treasure protects a child against total permanent disability and death with a minimum coverage of RM200,000 which will automatically double when the child is 25 years old.
Additionally, as part of the total wealth solution engagement, the insurer has introduced Wow-Lao Bro, a cheeky and quirky personality aims to reach out to Malaysians and help them cultivate healthier financial habits through a series of digital engagements that will feature simple, everyday financial tips.
“We have seen in the past few months that our country has been transitioning well into the endemic phase, and as we return to some semblance of normalcy, we can again set our sights on rebuilding our future with confidence,” Ng added.
