GetBats announced it had reached more than one million members since its official launch on Nov 2019.
The Malaysia’s homegrown cash rebates shopping platform has been taking the country by storm with its good deals, designed to pique the interest of even the most cautious of shoppers.
Now, the platform is poised to expand and dominate the market even further with the member growth.
GetBats chief executive officer Lee Choon Wooi said they are excited with the fact that they have exceeded the one million-member milestone in less than three years of service.
“We are beyond thrilled to have officially exceeded the one million mark in members ahead of our three-year anniversary. This is a huge achievement for any brand, no matter the industry. It is a mark of our effective marketing efforts and dedication to the consumer that has helped us achieve this phenomenal milestone, and we thank our members and merchants for their overwhelming support,” he said.
The company has been consistently expanding its touchpoints throughout the years, and focusing on conceptualizing both online and offline programmes designed to not only attract, but retain the customer.
The strategy has paid off well, assisting GetBats in expanding their market reach, while bridging offline marketing to online conversions.
GetBats has been active in the collaborations aspect, with partnerships spanning presenter for K-pop kings, EXO for its EXO Planet #5 concert tour, EXplOration, and official partner for the iFood expo, the largest food expo in Malaysia.
With cash rebates from popular brands and other partners, GetBats aims to cater to the needs of various different types of consumers, regardless of their preference.
In order to provide a hassle-free and seamless experience for the customer, GetBats also enables customers to withdraw cash rebates to e-wallets of Touch ‘n Go and MCash. This ensures that the customer is able to have access to their preferred cash rebates even if they are on-the-go, thus increasing the redemption rate.
In comparison to other available loyalty programmes, which either give rebates in terms of points or cash, GetBats’ unique selling point is that merchants within the GetBats ecosystem are able to receive a portion of the rebates from consumers referred by them.
This way, GetBats is able to direct traffic to merchants, with the provision of necessary business tools such as SeeBats (A&P and e-traffic diversion) and PayBats (payment solution). SeeBats can effectively channel direct consumers from offline to online stores, since all GetBats members are able to access more than 600 movies and TV series for free. All GetBats merchants are introduced via advertisement, which is also provided free of charge.
GetBats has also expanded into the market of data consolidation and management, a plan which was executed with the idea to assist SMEs in further expanding their businesses.
With a large consumer base, GetBats is able to support its vendors with more effective marketing plans. This further cements GetBats positioning as an ecosystem and a tool for business owners, allowing them to promote their brand, increase visibility, and provide a payment solution, all under one roof.
