foodpanda has launched the HomeChefs initiative during the pandemic to provide a platform for aspiring home chefs to earn an income while doing what they enjoy, cooking.
With the latest introduction under the Selera Homemade campaign, users can now enjoy meals from the kitchen of some of the best home chefs in Malaysia via the foodpanda platform.
“Home Chefs has two main goals; the first is we saw the potential to provide income opportunities for Malaysians who are amazing chefs but did not have the capital to set up shop but were able to cook from their own kitchens.
“Next was to satisfy the comfort food cravings of our customers by delivering freshly cooked home cooked meals from one kitchen to their doorsteps. We also want to be able to work hand-in-hand with these home chefs to grow their orders and achieve their personal entrepreneurial goals,” said foodpanda Malaysia commercial director Jay Ar Juan.
He added, “A large majority of the home chefs on foodpanda started their business after losing their main source of income during the Movement Control Order (MCO) between 2020 and 2021. As a result of this, foodpanda channelled their efforts into helping them not only sustain but help boost the local economy.
“Beyond providing the home chefs with a platform to sell their products and reach a wider consumer base, a dedicated team is designated to help oversee the growth, marketing and operations of their businesses.”
Curated training programs and various initiatives are provided to the home chefs to upskill their F&B and business knowledge through courses such as food safety and effective packaging, marketing ideations and executions as well as food presentation. They also possess culinary experience and have attended the Food Handler Course by the Ministry of Health.
With more than 4,000 home chefs available nationwide, Malaysians now have access to a wide range of home cooked meals including local favourites, international fares, desserts and baked goods. Some favourites include Ming Kitchen, Chef Arm Kitchen, Nasi Lemak Bonda, Waffle Yummy and Oliver’s Pasta.
Individuals who want to sell their homemade food and maintain a steady income or want to show their culinary skills to customers, they can do it right from their kitchen.
foodpanda Malaysia is looking to partner with home chefs who are passionate in their craft, committed to delivering high quality food, dedicated to growing their business, and boast an interesting menu.
foodpanda’s team will guide them through the process and support them in developing menus and optimising their business while connecting them with customers on foodpanda platform.
Aspiring home chefs can apply to be a part of foodpanda’s growing initiative at HomeChefs.
