Tropicana Corporation Berhad has appointed short stay management company HostAStay Sdn Bhd as its tenancy management service provider for TwinPines Serviced Suites in Tropicana Grandhill, Genting Highlands and Assana Serviced Suites in Tropicana Cenang, Langkawi.
The collaboration synergises Tropicana’s high-value property portfolio in key tourism hotspots with HostAStay’s established track record for excellence in the short-term accommodation segment. The initiative is also set to drive hassle-free returns for Tropicana purchasers and homeowners.
In addition, the move leverages on HostAStay’s exclusive partnership with Tujia, China’s largest homestay operator with over 1.4 million homes listed online. With a 100% year-on-year booking commitment to HostAStay, Tujia’s participation ensures steady footfall to properties under the platform’s purview, maximising rental growth as international borders reopen.
Tropicana marketing and sales division managing director Joanne Lee said the strategic collaboration aims to bring value to homeowners and residents at Tropicana Grandhill and Tropicana Cenang.
“With HostAStay as a partner, we will deliver technology-enabled dynamic pricing for maximised rental returns, round-the-clock concierge, cleaning and maintenance services, and much more. These features will further enhance guest and resident satisfaction, facilitating value appreciation in the long-term,” she said during the signing of Memorandum of Understanding between the two parties at Tropicana Experiential Hall, Tropicana Gardens Office Tower in Kota Damansara.
HostAStay founder and CEO Jordan Oon foresees a worldwide rise in homestay and tourism arrivals as pent-up demand reasserts itself.
“HostAStay is well-positioned to cater for this demand, with comprehensive solutions and application programming interface integration with major players such as Airbnb, Agoda, Booking.com, Expedia, Ctrip, Tiket.com and Traveloka,” he said.
Oon said HostAStay booking data showed the potential of quality projects such as Tropicana Grandhill and Tropicana Cenang which were strategically located in regional tourism hotspots with world-class amenities, distinctive interior design and well-planned layouts driving demand.
“Focused on responsible tourism, we aim to drive Southeast Asia’s tourism landscape forward through partnerships with renowned developers like Tropicana,” he added.
Situated 3,000 feet above sea level, Tropicana Grandhill comprises 112 acres of holistic, health-centric resort living, with proximity to the established pull factors of Genting Highlands.
TwinPines Serviced Suites offers elevated lifestyles in keeping with Tropicana Grandhill’s luxurious outlook, featuring 1,443 serviced suites with built-ups from 379 sq ft to 1,330 sq ft in studio to four-bedroom layouts catering for diverse accommodation profiles.
Meanwhile, the 5.3 acres Tropicana Cenang is strategically located on Pantai Cenang, Langkawi’s most vibrant beachfront, benefiting from the island’s recognition as a UNESCO Global Geopark. Here, Assana Serviced Suites offers 831 seafront homes with built-ups from 380 sq ft to 1,310 sq ft, showcasing lavish views of the hotspot’s warm white sands and crystal-clear waters.
Property seekers and investors keen on exploring the potential of Tropicana Grandhill and Tropicana Cenang can visit www.tropicanagrandhill.com and www.tropicanacenang.com.my