Sime Darby Oils (SDO) has inked a deal with Malaysia Football League (MLF) for its cooking oil brand Alif to be the official cooking oil partner of Malaysia League.
The announcement was made during a ‘buka puasa’ event at Sime Darby Plantation Tower in Oasis Damansara, Ara Damansara, Petaling Jaya on April 20, 2022.
The co-sponsorship of Malaysian Football League (MFL) for 2022 was signed by SDO managing director Mohd Haris Mohd Arshad.
Speaking at the event, Mohd Haris said it made perfect sense for the country’s premiere sustainably produced cooking oil to support Malaysia’s favourite sport and to share the goodness of Alif with more Malaysian consumers.
“The Alif brand represents the very best features of sustainably produced Malaysian palm oil. We believe Alif’s quality as a product will resonate strongly with more local football fans in general, beyond our key consumer segment of Malaysian women,” he said.
Malaysia League has an estimated 21 million fans across the country (40% of whom are female fans), 350 games in a season, over 1.6 million attendances in stadiums and over 7.5 million digital followers.
At the event, Mohd Haris also introduced their brand new Alif cooking oil fortified with vitamin D3.
He said the latest product was in line with the company’s commitment to delivering quality products to Malaysian consumers, and comes at such an opportune time now that the public is becoming more health-conscious due to the pandemic. It is fortified with vitamin D3 which helps to boost the immune system.
Mohd Haris said that SDO has planned several engagements and lifestyle-driven activities at stadium venues and retail outlets in collaboration with trade partners. This includes joint activities with known football personalities and their existing fan base in every state in the Country.
“Football season is going to be back with a vengeance, especially after the enforced lull during the pandemic.
“We aim to further add to the thrill of this great sporting event with wide-ranging activities that will bring Alif, Malaysian football stars, and their fans closer together,” he added.
MFL chief executive officer Stuart Ramalingam said that Alif is an exciting addition to the local football scene, as its presence will give a strong positive message that the local football league has a distinctive attraction.
“Alif’s partnership with MFL signals another positive enlistment of a local brand valuing and supporting the local football industry as a platform that can uplift its brand and awareness.
“Coming out of the pandemic, we thank SDO for their belief in us and we will do our best to ensure we provide Alif Cooking Oil with a great football experience,” he said.
ALIF cooking oil fortified with vitamin D3 will be available at all leading retail outlets from May 2022 onwards and comes in retail packs of 5kg, 3kg, 2kg, and 1kg bottles.
