Maggi CSR campaign raises RM81,000 to support the elderly

Senior citizens at Rumah Charis receiving goodies from Maggi as part of its Chinese New Year CSR initiative this year.

Nestle’s ‘Maggi Gong Xi Masak, Gong Xi Meriah’ Chinese New Year corporate social responsibility (CSR) campaign on Jan-Feb this year has raised RM81,000 in support of ten elderly care homes nationwide.

These homes will be receiving contributions in the form of food supplies, household necessities, wheelchairs, mattresses and electrical appliances including microwave and rice cookers.

Some of these homes also experienced property damages due to the massive floods in December last year and require support in upgrades and repairs of their living facilities.

Nestle’s Maggi business executive officer Geetha Balakrishna said the company extended its initiative to senior folks during festive season to bring them joy and their warm memories of good times.

“We are humbled to see many Malaysians coming together through this campaign to show their support and give back to the community.

“We have also provided various food supplies to the homes as we believe that through the goodness of homemade food, there is an opportunity to make a positive and meaningful difference for these residents in the homes and the community,” she said.

The ten elderly care homes selected to receive the contributions included

Rumah Charis, Pusat Jagaan Wargamas Air Tenang, Sahana Old Folks Home and Noble Care in Klang Valley; Pertubuhan Kebajikan Rumah Orang-orang Tua Islam Titian Abadi and Darul Hanan in Pulau Pinang; Pusat Jagaan Warga Emas Nur Ehsan and Pertubuhan Kebajikan Orang Kurang Upaya in Johor; Mesra Homecare Centre in Kelantan and Pusat Penjagaan Orang Tua Grannies in Pahang.

Nestle’s CSR initiative in conjunction with the ‘Maggi Gong Xi Masak, Gong Xi Meriah’ Chinese New Year campaign saw the organization contributing RM0.10 to elderly care homes for every contest entry it received from the public, bringing the total contributions to RM81,000.