Pepsi joins hands with Lay’s to launch “The Perfect Match” campaign, creating excitement with the official UCL merchandise giveaways along with the perfect snacks and drinks combo.
The campaign aims to elevate the football experience with UCL themed offerings through selected retailers and e-commerce platforms.
The UEFA Champions League (UCL) final is scheduled to be played at Stade de France in Paris on May 28.
The campaign will give consumers the best experience when watching their favourite teams battle it out on the field.
PepsiCo beverage marketing lead Jennifer Lee said, “The football viewing experience goes beyond just the match whereby it is often accompanied with snacks and drinks. Building upon Pepsi and Lay’s continued partnership with UCL, this collaboration brings both brands together to provide consumers with the perfect match of snacks and drinks, an exciting combo which can add fun and enjoyment during this much anticipated football occasion.”
For the campaign, Pepsi is bringing the face of all-time GOAT and seven-time Ballon d’Or winner Lionel Messi onto the Pepsi 4-can box packaging.
The pack comes in two variations of Pepsi Regular 320ml and Pepsi Black 320ml – the perfect accompaniment for one to enjoy together with crispy Lay’s potato chips while watching the match, from the comfort of their own homes.
Etika Sdn Bhd maketing vice president Yee Pek Kuan said UCL is by far the football championship both football enthusiasts and occasional football spectators alike look forward to.
“With this campaign, we want to go beyond the shelves and build experiences for our consumers that are relevant and engaging. It gives us great honour to convert a global event into an experience that consumers can bring home.
“On behalf of PepsiCo, we’d like to thank our consumers for always pushing us to come up with exciting campaigns and innovations. We are who we are today because of our consumers and we hope they will continue to be by our side for the many years to come,” said Yee.
Along with the purchase of participating Pepsi and Lay’s products, consumers will stand a chance to win attractive UCL merchandise such as official UCL footballs, gym sacks, caps, water bottles and other items and while stocks last basis only from participating retailers.
Lotus’s
Purchase any participating Pepsi or Lay’s product worth RM40 in a single receipt and stand a chance to do one Lucky Dip and win official UCL merchandise like official UCL football, gym sack, cap and water bottle. Consumers can also look forward to exciting on-ground games at specific outlets, every Saturday and Sunday from March 28 to May 15 May, 10am-10pm.
7-Eleven
Stand a chance to win an official UCL football or KFC voucher with every purchase of any participating Pepsi and Lay’s product worth RM10 in a single receipt.
myNEWS.com
Purchase any participating Pepsi and Lay’s product worth RM8 in a single receipt to qualify as 1 entry; 3 entries are required to redeem a UCL gym sack.
Shell
Purchase any participating Pepsi or Lay’s product worth RM6 and above in a single receipt to qualify as 1 entry; 5 entries are required to redeem a UCL cap.
Petronas Kedai Mesra
Purchase any participating Pepsi or Lay’s product worth RM6 and above in a single receipt to stand a chance to win a UCL gym sack or water bottle.
Family Mart
Purchase any two participating Pepsi products in a single receipt to qualify as 1 entry; 5 entries are required to redeem a UCL water bottle.
BHPetrol
Purchase any two participating Pepsi products in a single receipt to get 1 entry to stand a chance to win BHP RM50 petrol vouchers and a UCL gym sack.
Petron
Purchase any two participating Pepsi products in a single receipt to get 1 entry to stand a chance to win a UCL gym sack.
