Calpis, Japan’s first cultured milk drink, has launched its new Calpis Chewy range with nata de coco bits in Malaysia.
Bringing the best of both worlds, Calpis Chewy’s exquisite combination of tangy cultured milk and chewy surprises is not only good for the gut but it is also very enjoyable, making the product essentially a match made in goodness.
Calpis Chewy is available in two delectable variants namely Calpis Chewy Original and Calpis Chewy Mango. The drinks are perfect for one to carry around any time, any day through its conveniently sized 350ml bottles.
Calpis said in a recent survey conducted among its consumers, 70% of its participants mentioned that they would like to have a cultured milk drink range consisting of chewable nata de coco jellies.
Etika Sdn. Bhd marketing vice president Yee Pek Kuan said the company is focused on giving consumers good health through its cultured milk drinks that are tasty and satisfying.
“With product innovation being at the core in everything that we do, it gives us great joy to say that consumers can now enjoy tasty cultured milk beverages while having the peace of mind in knowing that their gut health is well taken care of.
“Calpis is where we are today because of our consumers and we hope they will be by our side as we continue to create more innovative products that respond to their needs,” she said.
Following the launch of the decadent new range, Calpis will get consumers onboard the excitement through its “Match Made in Goodness” campaign, in conjunction with Valentine’s Day.
In line with this, consumers can now tune in to a heartwarming 1-minute romantic comedy of how the drinking experience of Calpis Chewy feels like, through the characters of Cally and Chewy.
The lighthearted digital video which was launched on the 31st of January, can be viewed on Calpis‘ Facebook page in this link.
Strengthening the idea of how Calpis Chewy feels like love at first sight, the campaign also allowed consumers to demonstrate their love for their better halves through the ‘Couple of Goodness’ contest which ran from Jan 17 to 30, 2022. To be part of this contest, consumers had to state how they met their perfect match and why that person matches them. From the submissions, 50 lucky participants were given the chance to win a limited edition of a Calpis Chewy flower bouquet and a carton of Calpis Chewy for them to enjoy on Valentine’s Day.
