Goodday Milk is extending positivity and happiness by donating 10,000 units of personal protective equipment (PPEs) designed by Malaysian kids to be used by professionals treating hospitalized Covid-19 patients in hospitals in Malaysia.
The winning designs on customized PPEs were handed over to KPJ Healthcare Berhad chief corporate officer Ariesza Noor at KPJ Damansara Hospital on Dec 17, 2021.
Goodday Milk had organized a Goodday’s Happee PPEs campaign for young artists aged 5 and 12 years aimed at encouraging children to create cheerful artwork to give PPE a joyful new look in conjunction with World’s Children Day. The winning designs will be printed on PPE to be used by frontliners in children’s hospital wards.
The one-of-a-kind contest began from Oct 25 to Nov 14, 2021 and the top three grand prize winners were 11-year-old Auni Maisarah Mustaffa, 6-year-old Choong Xin Yu and 5-year-old Chua Ee Xin.
The three winners are given the opportunity to pursue their dreams in the future through an education fund worth RM10,000 each. Another 10 young artists were each awarded RM500.
Etika Sdn Bhd. marketing vice president Yee Pek Kuan said the Goodday Happee PPEs contest was launched to allow children to spread positivity to their hospitalised peers in children wards and remove the fears surrounding PPEs.
“We are so grateful for all the participants who showed their excitement through this meaningful campaign and on behalf of Goodday Milk, congratulations to the three Grand Prize winners as well as the additional 10 consolation winners. We hope Malaysians of all ages will continue to stand united as we go through this time together. We aim to bring goodness to Malaysians in the time to come through exciting campaigns and innovative products and we hope everyone will continue to support this too,” she said.
Yee said the winning designs not only demonstrated the talent the younger generation has but also highlighted the desires these children have for those hospitalized to remain positive during these unpleasant times because greater days are in store.
“There is no doubt that children tend to get scared and have increased levels of anxiety when seeing healthcare professionals dressed in their PPEs, bringing about negative connotations.
“The bright colours used in these masterpieces also highlighted how Goodday Milk lets the goodness flow through these happy winning designs and to not be afraid when being treated by healthcare professionals dressed from head-to-toe in PPEs. Instead, these hospitalized children will be empowered to face difficulties and challenges with resilience,” Yee added.
Goodday Milk has been a favourite milk brand in Malaysia since 1968 and is one of the country’s leading pasteurised fresh milk in the liquid milk segment today. The brand is manufactured by Etika Dairies and distributed locally by Etika Sdn Bhd. in a variety of variants in pasteurized and UHT forms. Goodday Milk is bursting with freshness and packed with protein, calcium and vitamins to complement a healthy diet and balanced lifestyle.
