Fresh & White Volcanic Whitening toothpaste has a new upgraded formulation proven to have whitening power and stain build-up prevention.
The revolutionary toothpaste is formulated with Japanese volcanic mineral and advanced whitening agent. This makes teeth whitening more effective while being gentle to teeth enamel.
The oral care brand claims the efficacy of Fresh & White Volcanic Whitening toothpaste is proven with a stain removal rate more than double of ordinary toothpaste through lab-testing in Japan.
Lab-testing involved twice daily brushing of two minutes per session on artificial tooth enamel discs made of material that is similar to human teeth using Fresh & White Volcanic Whitening on one set, and ordinary toothpaste on the other set.
The artificial tooth enamel is made of hydroxyapatite (HAP), the main mineral component of human teeth enamel.
The results show that Fresh & White Volcanic Whitening toothpaste is effective in removing stubborn stain build-up on artificial tooth enamel.
In its disclaimer for the product, the company said actual results may vary, depending on changes in the operating environment. Some stains may be removed but regular visits to the dentist are still essential.
Mandy Tan, marketing manager for oral care department at Southern Lion Sdn Bhd said the new Fresh & White Volcanic Whitening toothpaste can help anyone to achieve whiter teeth in just 14 days of usage and further help to prevent stain build-up.
“Bright smiles are the best asset for any social media feed but keeping our teeth free of stains is challenging especially when so many of us love coffee, tea and the variety of delicious Malaysian food.
“Fresh & White Volcanic Whitening is the perfect addition to you and your family’s oral care routine. It whitens, brightens, strengthens, protects your teeth and freshens your breath effectively and affordably.
“And the minty taste keeps you feeling fresh and clean, giving you confidence in every breath, even with your mask on.
“Try it for 14 days and you will see the difference. Be the confident star of your next virtual meeting for all the right, bright reasons with a shiny sparkling smile with Fresh & White,” said Tan.
The benefits of Fresh & White Volcanic Whitening go beyond stain removal and whiter smiles.
“The toothpaste’s anti-sugar shield technology is fortified with double fluoride to help prevent cavities by making tooth enamel more resistant to the action of sugar acids produced by bacteria and increasing remineralisation to strengthen enamel,” added Tan.
Fresh & White Volcanic Whitening is produced under the highest safety and quality standards. All Fresh & White products are halal certified, safe for use by Muslims.
The 140g tube is currently only available for RM6.10 while the twin pack (2 X 140g) is available at RM10.50.
To find out more visit http://freshandwhite.com.my .
Fresh & White is from Lion Japan, the No.1 oral care company in Japan, that is backed by 130 years of experience in oral care development and innovation.
Southern Lion Sdn Bhd, a 50/50 joint venture company between Lam Soon (M) Bhd and Lion Corporation, Japan, is the local manufacturer of Lion Japan household products ranging from fabric care, home care and beauty care to oral care. Among its leading brands are TOP, Bio Zip, Shokubutsu, Systema, Fresh & White and Kodomo, with its factory located in Tebrau Industrial Estate, Johor Bahru.
