Ayam Brand Malaysia has launched the Ayam Brand Community Care Campaign 2021 for the Klang Valley region with supply of food products for 172 children from five charity homes.
These supplies will provide nourishment and support to the homes for two months.
Among the food products which were distributed to the welfare homes include Ayam Brand Tuna Mild and Spicy, Ayam Brand Saba Deli Natural and Ayam Brand Baked Bean Cheese
The five charity homes are Pusat Jagaan Hajjah Fatimah Abdullah, Klang; Pertubuhan Kebajikan dan Bimbingan At Taqwa, Puchong; Persatuan Rumah Sayangan, Cheras KL; Persatuan Rumah Kanak-Kanak Ini Di Sayangi (KIDS), Subang Jaya and Lighthouse Children Welfare Home Association, Bangsar KL.
Ayam Brand Malaysia general manager Chin Lee Foon said the Ayam Brand Community Care Campaign 2021 underlined the importance of providing relief to charity organisations which have been particularly hard-hit by Covid-19 as contributions from corporate donors and the public have reduced.
“More Malaysians are now focused on healthier lifestyles with many of us enjoy making our own meals. We will aid and educate 1,500 children from 32 charity homes nationwide while providing them with more than 230,000 healthy Ayam Brand meals. This includes 172 children from five charity homes in the Klang Valley,” she said at the virtual launch of AyamBersamuMu community care campaign 2021.
Due to the pandemic situation, the launch was held virtually this year and SOP-compliant for the health and safety of participants.
Chin said the company emphasized the contribution of its canned fish products as many charity homes lack regular access to fish such as tuna and saba which are a good source of Omega-3 with an array of health benefits for the body and brain.
“Omega-3 has been shown to prevent coronary heart disease, promote healthy nerve activity, improve vitamin absorption, maintain a healthy immune system, promote cell development as well as in the development of vision and brain among children.”
Chin said the corporate CSR initiative, which is now in its 14th year, has contributed more than two million healthy meals to more than 25,000 people from 539 charity homes and NGOs nationwide.
This year’s campaign themed #AyamBersamaMu aims to promote healthier lifestyle choices through the 3S concept of the Malaysian Healthy Plate, nurtures livelihoods through the #AyamFutureCreator program while contributing two months’ supply of Ayam Brand products to participating homes.
The campaign activities also include live access to nutritional guidance based on the Malaysian Healthy Plate by dietitians from KPJ Damansara Specialist Hospital; Ayam Brand Show Us Your Healthy Plate competition on assembling healthy meals based on #SukuSukuSeparuh guides; AyamFutureCreator workshop by entrepreneur Arianna Natasha to teach children digital life skills and possible livelihood; and a fun quiz.
The KPJ Damansara Dietetic Services team are providing a virtual workshop on the Malaysian Healthy Plate popularly known as #SukuSukuSeparuh that recommends each daily meal to consist of a quarter protein, a quarter complex carbohydrates and half of fruits and vegetables, in portions based on the individual’s palm, fist and cupped palm size.
“We are committed to reaching out to the community and sharing vital health knowledge. Teaching the young about living a healthy life helps to create a healthier nation for the future especially during the pandemic. #SukuSukuSeparuh is easy for children and adults to grasp and follow a healthier lifestyle,” said KPJ Damansara Specialist Hospital dietitian Rushda Adiba Ismail.
The Ayam Brand Show Us Your Healthy Plate competition winner went to Lighthouse Children Welfare Home Association B Team for the best assembled healthy meals based on #SukuSukuSeparuh guides.
Arianna Natasha, the 18-year-old founder of Arianna Kitchen and self-taught content creator with almost 400,000 Instagram followers, proved an excellent mentor for the children through the #AyamFutureCreator workshop session.
She said content creation is hard work that requires skill, patience and creativity to keep going.
“It can be a good career and the start of an online business for these kids, providing them with livelihood through the #AyamFutureCreator program,” said Arianna, adding that Ayam Brand sandwiches were among the earliest snacks she learned to prepare as a child. “It is amazing that I’m working with one of my favourite food brands and get to mentor others.”
The #AyamFutureCreator competition requires teams of children to create a 1-3 minute cooking video using Ayam Brand products, using #SukuSukuSeparuh Malaysian Healthy Plate principles, based on the tutorial by Arianna.
Each participating home has received a starter kit of kitchen utensils, lighting and filming accessories as well as Ayam Brand products for their journey towards becoming future creators.
The kids will need to film, edit, tag, hashtag and promote the video on social media to hone their skills as content creators. Winners stand to win a total of RM6,000 in Perbadanan Tabung Pendidikan Tinggi Nasional (PTPTN) SSPN saving plans.
