Signature International Berhad, a premier modular kitchen system maker, has opened its new flagship store at the Damansara Furnishing Centre in Kayu Ara, Petaling Jaya, marking its 32nd anniversary.
The grand opening on Oct 23, 2026, served as the premier showcase for its new ‘Kitchen & Beyond’ vision. This strategic evolution expands the brand’s core expertise from premium kitchen design into an integrated, whole-home living approach.
The new flagship store spanning two floors showcases complete home and living solutions, wardrobes, smart home concepts, custom-built cabinetry, alongside Signature Reno Works, AGMO by Signature wall panelling, Smartverse smart-home solutions, and Baagus soft furnishings under a single roof.
Facilities include a Signature Concept Gallery, Product Experience Zone, multipurpose Inspiration Hall, and dedicated meeting and consultation rooms where homeowners can discuss their design preferences, product selections and renovation requirements with Signature’s specialists.
The event marked the introduction of the Quiet Form kitchen collection, a premium concept emphasizing luxury through minimalist restraint, light and high-quality materials.
Signature group chief executive officer Lau Kock Sang said, “From the beginning, our focus has been on creating premium kitchens defined by thoughtful design, quality, functionality and craftsmanship. Building on that heritage and our customers’ trust, our ‘Kitchen & Beyond’ vision will see us continue to develop our kitchen offering while extending our expertise across the home.”
Lau continued, “The Damansara flagship brings this vision to life, connecting design, products, renovation, technology and professional expertise through one integrated ecosystem. It marks Signature’s next chapter in creating a more seamless and inspiring home transformation experience that elevates everyday living.”
Signature Reno Works extends Signature’s expertise beyond cabinetry by offering professional renovation services spanning mechanical and electrical works, wet works, interior finishing and dedicated project supervision. It provides a two-year warranty on renovation works to give customers peace of minds.
AGMO by Signature wall panelling adds texture, depth and character to interiors, complementing Signature cabinetry to create cohesive living spaces.
Smartverse integrates intelligent home automation to enhance convenience, security and everyday functionality, while Baagus soft furnishings provide the finishing touches that bring comfort and style to the home.
“Creating a home can be complicated when homeowners must coordinate multiple suppliers, contractors and specialists independently. Our objective is to reduce that complexity and give customers greater confidence, better design continuity and clearer accountability throughout the process,” said Lau.
“Our journey has been shaped by generations of homeowners who have placed their trust in Signature. This anniversary is an opportunity to thank our customers, business partners and people while making it more rewarding for Malaysians to create the homes they envision,” added Lau
Malaysian actress Diana Danielle joined the launch, serving as the official face of Signature’s 48-Hour Trade-In Programme. Through lifestyle-led storytelling, Diana Danielle shared realistic, relatable home transformation experiences with consumers, demonstrating how families can modernise their living spaces seamlessly.
To commemorate the 32-year milestone, Signature introduced its “Complete More of Your Home” promotional campaign running from Oct 23 to Nov 29, 2026 at participating showrooms, offering home cabinetry rewards and value packages.
Homeowners can get an additional RM3,000 in rewards for every RM10,000 spent on qualifying custom built-in cabinetry, capped at a maximum reward of RM15,000. The anniversary rewards can be spent across multiple customized built-in zones, including kitchens, wardrobes, TV cabinets and foyer cabinets.
Adding to the celebration, qualifying customers can also bring home selected home appliances, including a washing machine or refrigerator, for just RM32 each through an exclusive Purchase-with-Purchase (PWP) offer, subject to qualifying deposit and purchase requirements and campaign terms and conditions.
Since its establishment in Malaysia in 1994, Signature has built its reputation on kitchen design, quality, functionality and craftsmanship. Its capabilities span retail, manufacturing, project supply and installation, renovation, smart-home integration and interior fit-out.
Across Malaysia, Signature’s presence extends through the Central, Northern, Southern and East Coast regions, as well as East Malaysia. Internationally, its reach includes Brunei, Cambodia, the Philippines, Singapore and Vietnam in Southeast Asia, alongside Bangladesh, India, the Maldives and Sri Lanka in South Asia.
Signature’s new flagship store is located at Units G1, F1, G2 and F2, Lot PT 317, Jalan Anggerik, Damansara Furnishing Centre, 47400 Petaling Jaya, Selangor.
