Malaysia Retail Chain Association (MRCA), through its MRCA Branding Education Charity Foundation, brings Raya cheer to the underprivileged groups in conjunction with this year’s Hari Raya Aidilfitri amidst the pandemic challenges.
The MRCA Branding Education Charity Foundation, currently led by foundation chairman Datuk Lee Hwa Cheng, contributed a total of RM10,000 in cash, groceries, electrical appliances and Raya green packet to Baitul Ulfah Centre, a welfare home for underprivileged children, in Seri Kembangan.
The charity program was carried out without physical visitation in compliance with the current Covid-19 standard operating standard (SOP).
The MRCA, through an extension of “A Good Deed A Week” charity campaign period, also distributed 195 Kotak Kebahagiaan food aid boxes worth RM19,795 to Women of Will (WOW), an NGO for disadvantaged women, belonging to single mothers, widows, abandoned or abused women and women with incapacitated husbands living in poverty.
The project was initiated by MRCA president Shirley Tay in collaboration with The Malaysia Business Group for the second year running to spread love and good cheer to the needy.
The Kotak Kebahagiaan food aid boxes contain food products ranging from beverage, biscuits, cookies, candies, snacks and cooking condiments.
The Malaysia Business Group (MBG) is a group of Malaysian food and beverage manufacturers which export halal food and beverage produced in Malaysia to overseas.
The MBG undertakes corporate social responsibilities to help the community through Kotak Kebahagiaan or also known as Box of Happiness, a consolidation of food products packed into carton boxes – to be delivered to underprivileged families regardless of race and creed.
The 25 participating Malaysian companies that came together for Kotak Kebahagiaan 2.0 this year are Asia Food & Beverage Sdn Bhd, Bionutricia Manufacturing Sdn Bhd, Bon Food Sdn Bhd, Coconut Water (COWA) Sdn Bhd, Deluxe Rich Sdn Bhd, Ever Fragrance Food Sdn Bhd, Foodvisa Sdn Bhd, Ganda Kota Sdn Bhd, GFB Food Sdn Bhd, Hexa Food Sdn Bhd, Karta International Sdn Bhd, KHH Double Lion Fruit Juice Manufacturing Sdn Bhd, Koon Brother Sdn Bhd, Lifestyle Ventures Sdn Bhd, Linaco Food Industries Sdn Bhd, Nanotronic (M) Sdn Bhd, Nicko Jeep Manufacture Sdn Bhd, Porrima (M) Sdn Bhd, QL Foods Sdn Bhd, Rasaku Marketing Sdn Bhd, SCS Food Manufacturing Sdn Bhd, SKS Food Industries (M) Sdn Bhd, Spices & Seasonings Specialities Sdn Bhd, Vermi Industries Sdn Bhd and Yuen Chun Industries Sdn Bhd.
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