This Chinese New Year, Hennessy has debuted a new collection of limited-edition cognacs honouring the Year of the Horse.
The collection presents specially designed editions of Hennessy V.S.O.P, Hennessy X.O and Hennessy Paradis, each wrapped in bold artistry inspired by a dynamic interpretation of the horse – an enduring symbol of energy and freedom.
This year’s design combines metallic copper tones with deep mineral shades, grounded by a rich, flowing red palette that reflects prosperity, celebration and good fortune.
At the centre of the design is a galloping horse, elegant, sculptural and full of movement, expressing both artistic fluidity and the layered depth found in every Hennessy expression.
Crafted to symbolise fresh beginnings, every bottle reflects the optimism that defines the year ahead. This depiction of the horse, inspired by a foundational idea in Eastern philosophy regarding perspectives, energy and freedom, is designed to unlock its potential through an individual lens. The interplay of sculpted forms and open spaces invites personal interpretation, mirroring the complexity and evolving character of Hennessy’s cognacs, crafted over time with skill and intention.
“In Malaysia, Chinese New Year is shaped by moments spent with friends and family. Our limited-edition bottle, inspired by the Year of the Horse, symbolises fresh perspectives, and forward momentum. These values bring people together and reflect our journey as a Maison,” said Laura Drozdowski Lot, marketing director of Moët Hennessy Southeast Asia.
She continued, “Whether savoured during reunion dinners, presented as a thoughtful gift, or collected as a coveted collector’s edition, a bottle of Hennessy connects generations by bridging tradition with modernity.”
She added, “Through this collection, we celebrate the Chinese-Malaysian community and invite them to continue to share in these moments of joy and togetherness.”
Hennessy’s relationship with Chinese culture began in 1859, when the Maison first shipped twelve crates of Old Pale Cognac to China. Since then, the brand has commemorated the nation’s key festivals, milestones and creative collaborations, such as the arrival of Hennessy X.O in 1872, the symbolic docking of the “Spirit of Hennessy” in Shanghai in 1992, and the cultural journey of the Hennessy X.O Silk Road in 2017.
The Hennessy Chinese New Year 2026 Limited-Edition Collection is now available across selected retail stores, supermarkets, wine specialists and Chinese independent retail stores across Malaysia, while stocks last.
The 2026 Hennessy Golden Rewards program celebrates the Year of the Horse with a nationwide “Scratch and Win” campaign running until March 31, 2026. Purchasing limited-edition Hennessy bottles allows users to scan QR codes for instant prizes – including mini bottles, dice sets, and red packets – and enter a grand draw for 50g gold bars.
The Hennessy Golden Rewards program celebrates the Year of the Horse with a nationwide “Scratch and Win” campaign running from now until March 31, 2026.
Every purchase of a limited-edition Hennessy bottles allow users to scan QR codes to receive prizes, including Hennessy V.S.O.P Limited Edition, Hennessy V.S.O.P 5cl, Hennessy CNY dice set and Hennessy red packets.
Participants are also invited to share their CNY wishes with Hennessy for a chance to enter the weekly rewards and a grand draw for 50g gold.
Hennessy and all related promotions and activities are strictly for non-Muslims and individuals aged 21 and above only. Hennessy urges consumers to drink responsibly.
For more information, visit Hennessy website at: https://cny.hennessy.com/home.
