Red Box Karaoke, Malaysia’s premier karaoke entertainment brand, has launched its first Artistes Club RedPay Visa Card, an exclusive membership wallet for local artistes, in conjunction with its 25th anniversary celebration.
The exclusive card is aimed at enhancing Malaysian artistes’ journey with exclusive privileges at Red Box outlets nationwide and seamless Visa card payment integration.
The launch event, held at Red Box’s flagship outlet at The Exchange TRX Kuala Lumpur on March 12, 2025, was attended by local artistes and celebrities, recording labels, key industry partners and loyal patrons
The introduction of Artistes Club RedPay Visa Card reflects Red Box’s strategic foray into the digital payment landscape, offering members, alliances and artistes a unified platform for entertainment and financial convenience.
Terry Swee, the general manager of Red Box Karaoke Malaysia stated during the launch event: “Our goal is to provide a seamless and rewarding experience for our members, blending entertainment with cutting-edge financial solutions and convenience.”
He said the RedPay card not only supports local talents with enhanced benefits and performance opportunities but also serves as a hub for fostering new artistes and connecting them intimately with their audience.
Swee went on to say: “The RedPay card provides artistes and music industry players with many benefits to enjoy at our Red Box outlets, simultaneously encouraging our talents to refine their craft and showcase their talents.
“Being more than just an entertainment venue; Red Box will serve as an incubator for emerging artistes, helping them launch their singing careers while fostering a deeper connection between singers and the public.
“It is also a venue for recording labels to host their initiatives which include artistes’ meet and greet, stage their own parties with fans and launching new albums.”
At the event, Red Box Karaoke also unveiled the Top 50 Hit Songs across Malay, Chinese and International categories.
The initiate aims to foster public engagement and enthusiasm for karaoke entertainment and appreciation of music and spotlight the diverse talents driving the country’s vibrant music scene.
Additionally, these hit songs will offer premium exposure for the top 50 artistes a chance to be featured on the Bukit Bintang digital billboard, maximising their visibility.
“The launch of the Artistes Club RedPay Visa Card is a testament to our commitment to nurturing local talents and performers within a vibrant entertainment ecosystem.
‘By connecting singers with the public through the joy of karaoke and our top 50 hit songs, we aim to reignite the nation’s passion for singing, deepen appreciation for local artistes and provide a unique way for fans to engage with and support their favorite performers,” said Swee.
In conjunction with its 25th anniversary, Red Box launched the “JomNyanyi” campaign, inviting Malaysians to come together and celebrate the joy of singing.
The campaign embodies the spirit of unity, fun and passion for music, encouraging everyone from casual singers to music enthusiasts to join in and make memories through music.
Red Box will host a series of events, promotions and gatherings throughout the year, including:
- Anniversary specials with exclusive discounts for karaoke sessions
- “Sing & Win” competitions with attractive prizes
- Themed singing nights featuring different music genres
- Special guest performances by local artistes and influencers
The RedPay Visa Card offers a membership with a suite of exclusive benefits, including priority booking, birthday rewards and special discounts on room rates and food & beverages.
Through the RedPay app, members can manage rewards, promotions and loyalty points, ensuring a rewarding entertainment experience.
Some exclusive benefits include:
- Digital Membership Card: Instant access to exclusive member rewards and promotions.
- Seamless Payments: Cashless transactions at Redbox outlets and worldwide via Visa.
- Rewards and Cashback: Earn loyalty points and cashback on Redbox services and partner merchants.
- Special Promotions: Early access to Redbox events, VIP privileges, and seasonal offers.
For more information, visit www.redbox.com.my.
