Raise your glass and toast to prosperity this Chinese New Year at CarlsBazaar, Carlsberg’s vibrant and immersive festive marketplace that promises a fusion of culture and modernity.
Whether it’s reuniting with family, catching up with the squad or just soaking in the festive feels, CarlsBazaar is the place to be this Year of the Snake.
“CarlsBazaar is our vibrant expression of the theme ‘Brewing Prosperity Together,’ bringing it to life for the second year in a row as we transform Chinese New Year celebrations into the best and unforgettable experiences.
“This isn’t just about enjoying great beer but also about creating a festive wonderland that sparks joy, harmony and connections,” said Carlsberg Malaysia marketing director Olga Pulyaeva.
Pulyaeva added, “From interactive activities to stylish merchandise and culinary delights, every corner of CarlsBazaar is designed to inspire laughter, shared prosperity and truly memorable #BestWithCarlsberg moments for everyone who joins us.”
Held at two locations – 1 Utama Shopping Centre in Petaling Jaya, Selangor from Jan 9 to 12, and Gurney Plaza in George Town, Penang from Jan 16 to 19 – CarlsBazaar is designed to captivate visitors with a cool and contemporary take on festive celebrations, combining traditional elements with modern design.
Visitors at 1 Utama Shopping Centre venue were greeted by an iconic Hop Leaf arch, and upon registration, they were able to redeem an exclusive artist-edition Carlsberg CNY can, the perfect companion for the festive celebration.
The Giant Snakes and Ladders game brought laughter and excitement where players stood a chance to win RM178 Grab vouchers.
At the Wishing Tree, where the spirit of CNY comes alive with Carlsberg Brewed Blessings, visitors typed their festive wishes on the digital touchpad and watched them light up on the digital screen for everyone to see.
The Chinese Zodiac Prediction station offered those who wanted to know how their zodiac animal will fare in the coming Year of the Snake.
The event also featured over 40 vendors offering everything from CNY streetwear and cool artisan goods to traditional snacks, festive arts and crafts and trendy CNY treats.
There were also the curated Carlsberg-infused menu items including the Carlsberg Waffleby Yat Tong Waffle, Unprofessional Coffee’s Get Rich Now, the Signature Ramen with Carlsberg marinated chashu and soft boiled egg by Hee’s Ramen, Avant Mala Eat’s Mala Chengdu skewers with Carlsberg, and Yolo Kitchen’s Carlsberg Fried Chicken.
The TNTCO corner showcased exclusive Carlsberg x TNTCO CNY apparel, designed to look great this festive season.
At the CarlsBar, guests had the opportunity to learn with mixing up Carlsberg-inspired festive cocktails at the hourly cocktail workshops led by professional mixologists.
There were live performances by two bands and singer Dior that kept everyone grooving and vibing all night long.
For more information, visit https://www.bestwithcarlsberg.my/ or follow @CarlsbergMY on Facebook and Instagram.
Carlsberg Malaysia encourages everyone to #CELEBRATERESPONSIBLY. If you drink, don’t drive.
