Tiger Beer Malaysia welcomes the Year of the Snake in bold style with the launch of its Chinese New Year 2025 campaign, ‘Together We Roar’ at Pavilion Bukit Jalil on Jan 9, 2025.
The event set the tone for a festive season of courage and celebration with four days of festive activities, live performance and exclusive collaborations from Jan 9-12, 2025.
The brand has transformed Piazza, Pavilion Bukit Jalil into a ‘Tiger Town’, with four days of festive activities, live performances and exclusive collaborations.
At this festive hub, visitors enjoyed live performances, curated in partnership with Tang Píng, the popular Live Cafe Bar, alongside immersive experiences that include music including performances by popular artists 3P and Jeryl Lee, crafts, and interactive activities to elevate the festive spirit.
Here, attendees were able to put their teamwork to the test with a series of activities to get their hands on exclusive Tiger merchandise and uncage their inner courage together with their pack.
“Each year, Tiger celebrates the courageous journey of progress and connection, recognising that the support of fellow tigers makes every milestone significant,” said Heineken Malaysia Berhad marketing director Willemijn Sneep.
“This year, we are proud to offer experiences that honour these connections and inspire our consumers to celebrate those who uplift them along the way. We cannot wait to see how everyone roars together in the Year of the Snake.”
Adding to the excitement, Tiger unveiled the exclusive Tiger x atmos x ButNotReally streetwear collection for consumers.
The partnership blends heritage with transformation, creating a collection that honours their bold roots while pushing the future of fashion forward.
The limited-edition pieces are now available for purchase at participating atmos stores (Sunway Pyramid, Mid Valley Megamall and Genting Sky Avenue).
Tiger Beer invites consumers to join in on the digital activation by using Tiger’s ‘Add Yours’ template on Instagram Stories to post pictures of themselves and their crew over the years, reflecting on their shared progress and journey.
By tagging @tigerbeermy on Instagram, participants stand to win an exclusive NFC pendant from Zero Degrees Jewelry, which contains these photos, allowing them to carry these special moments with their pack wherever they go.
For more information, visit tigercny.tigerbeer.com and follow the brand’s Instagram and Facebook.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.
