Resorts World Genting (RWG) has announced that 5-year-old kid influencer, Eva Mei @misspopsasa will reprise her role as the resort’s Chief Experience Officer (CEO), following her heightened popularity, as the leisure and hospitality giant moves forward with a new evolutionary phase of its award-winning CEO campaign.
RWG’s CEO campaign titled “A Destination Verified by Kids, For Kids” launched last year features the unorthodox but refreshing approach of showcasing the many attractions within the resort through the lens of a child, in an attempt to position the resort as a kids-friendly, preferred family holiday destination.
The campaign won accolades for the best use of social media across categories from Appies, MARKies, MDA and Dragon’s Asia.
“We have decided to retain Eva Mei @misspopsasa as CEO as she is charmingly effervescent and exuberant, a good fit for our kidscation segment.
“We are confident in Eva leading the charge on family fun,” said RWG executive vice president (sales, marketing and public relations) Spencer Lee.
In pushing for greater relatable moments and visual memories, the adorably sassy and cherubic Eva has been hard at work conducting meetings, interviews and market research with her Board of Kids Directors to design new Chief Experience Officer packages for the resort.
The exclusive CEO packages, holiday plans designed by kids for kids, incorporate RWG’s four main verticals – Stay, Play, Eat & Shop – offering a fully integrated experience tailored to both kids and parents.
Eva’s vision is to ensure every family vacation is centred around fun and engagement for kids whilst being stress-free for parents.
In an effort to obtain experiential feedback to validate and improve its CEO offerings, RWG has roped in Jobstreet by SEEK, Malaysia’s leading career platform, to “hire” three families who will serve as the ultimate product testers for the CEO packages.
Holidaymakers can join in the fun by simply sharing why their kids would love RWG on the Jobstreet app community thread. Winners will receive an all-expenses-paid experience of one of the new CEO packages.
Recognizing the need for expert support for its product release, RWG has teamed up with Klook Malaysia, Asia’s leading platform for experiences and travel services. Utilizing its extensive platform to connect with parents across the region.
RWG’s CEO packages will feature on the resort’s website and Klook, complemented by collaborations with travel creators to showcase real-life holiday moments.
“We are beyond thrilled to have Klook and Jobstreet by SEEK collaborate with Eva in giving kids and parents alike reasons to experience and rate our world class resort, as we underscore kidscations and family travels in 2025.
“We would certainly like to amplify our position as the country’s leading family holiday destination and ultimate purveyor of joyful experiences, discoveries and adventure!” said Lee.
The RWG’s newly curated CEO packages are available from now until Feb 16, 2025 with validity from Jan 2 till 30 June 2025:
| Key to Adventure Package (from RM524 nett) | |
| Description: Key to Adventure unlocks an adventurous holiday for little CEOs with options to stay in the themed hotel Genting SkyWorlds Hotel or the nature inspired getaway Resorts World Awana, two tickets to the award-winning Genting SkyWorlds theme park, plus vouchers to spend on yummy noms. | |
| Entitlements | One-night stay at Superior Deluxe Room, Resorts World Awana or Quads, Genting SkyWorlds Hotel, 1-Day Genting SkyWorlds Theme Park Standard Ticket for two and RM50 F&B credit at Genting SkyWorlds Theme Park for two. |
| Play Mode Package (at RM190 nett) | |
| Description: Turn on Play Mode for 1 day with the Play Mode package that gives you a whole day of unlimited fun! Explore the vast worlds of Genting SkyWorlds theme park during the day and continue playing at Skytropolis indoor Theme Park in the evening. Vouchers let you shop and dine while you have fun. | |
| Entitlements | 1-Day Genting SkyWorlds Standard Ticket Skytropolis Indoor Theme Park Unlimited Pass, RM30 F&B credit at Genting SkyWorlds Theme Park and RM20 retail value at Genting SkyWorlds Theme Park Retail. |
For more information, visit rwgenting.com or RWG’s official social media channels.
