Building on the success of last year’s ‘Recycle Me!’ campaign, Trash4Cash Malaysia has launched a consumer recycling campaign, Recycle Me!, in partnership with Coca-Cola Malaysia, AEON Co (M) Bhd and Hiroyuki Industries
The 2024 edition of the community-driven recycling initiative, which launched on Dec 12, reflects a shared commitment among key industry players to empower Malaysians to participate in recycling and contribute to a more sustainable future.
Running from Dec 12, 2024 to Dec 12, 2025, the campaign continues to promote easy and rewarding recycling while introducing key innovations to enhance the consumer experience.
This year, Trash4Cash unveils a new and improved version of the ‘Recycle Me!’ bin, offering an upgraded user interface equipped with built-in WiFi and a sticker printer.
These upgrades ensure a seamless recycling process for users and are part of Trash4Cash’s efforts to make recycling more accessible and engaging for the public.
- New bin features: The bins now also feature a one-time registration system integrated with the Trash4Cash website, streamlining the experience for new users.
- Mobile integration: Consumers can continue using the Trash4Cash mobile application to submit proof of bottle deposits and receive rewards directly through the app.
Shafreez Redza Mhd Saiful Anuar, the chief executive officer of Trash4Cash Malaysia stated during the launch event: “At Trash4Cash, our mission is to turn waste into value and make recycling an integral part of everyday life.
“This year’s upgraded bins are a direct response to feedback and our continuous commitment to making recycling simpler, smarter, and more rewarding for everyone.”
Shafreez added: “Together with our partners, we aim to inspire communities to take ownership of waste management and build a cleaner Malaysia.”
The upgraded ‘Recycle Me!’ bins are strategically placed across 15 AEON malls in Malaysia to ensure that more Malaysians have the opportunity to contribute to sustainability efforts, providing convenient and accessible locations for consumers to participate in the recycling initiative.
Dr. Kasuma Satria Mat Jadi, the chief human resources and sustainability officer, AEON, said their ongoing partnership with Trash4Cash and other collaborators reinforces AEON Malaysia’s dedication to supporting sustainability efforts in the communities.
“This campaign makes it easier for Malaysians to be part of the recycling movement and to realize the positive impact of collective action,” she said.
Meanwhile, Hiroyuki Industries founder and managing director Nakata Hiroyuki highlighted the importance of creating value from recycled materials.
“Through this campaign, we hope to inspire more people to see the value in recycling and make it a regular practice.
“We are proud to be a key partner in processing the plastic collected through this initiative and contributing to both the community and the environment.
“Together with our partners, we are helping to close the loop on plastic waste and create a sustainable future,” he said.
The following AEON Malls are participating in the ‘Recycle Me!’ Campaign 2024:
| Kuala Lumpur | AEON Taman Maluri |
| AEON Alpha Angle | |
| AEON Ampang Utara 2 | |
| AEON Metro Prima | |
| Selangor | AEON Bukit Tinggi |
| AEON Bandar Baru Klang | |
| AEON Taman Equine | |
| AEON Rawang | |
| AEON Shah Alam | |
| Negeri Sembilan | AEON Seremban 2 |
| AEON Nilai | |
| Melaka | AEON Bandaraya Melaka |
| Johor | AEON Permas Jaya |
| AEON Tebrau City | |
| AEON Bukit Indah |
