Pavilion Kuala Lumpur has launched the nationwide Malaysia Year-End Sale (MYES), in partnership with Alipay+.
The annual retail tourism event, back after a four-year hiatus, celebrates Malaysia as a premier shopping destination, offering travellers an enhanced shopping experience with exclusive deals, discounts and promotions.
Through this collaboration, shoppers may enjoy exclusive discounts and promotions when making payment using Alipay+ e-wallet partner Alipay
The MYES campaign, which began on Nov 21 and runs through Dec 31, 2024, is expected to significantly contribute to Malaysia’s tourism revenue during the year-end travel season.
Dato’ Joyce Yap, Pavilion Kuala Lumpur chief executive officer (retail) stated during the launch event: “As Malaysia’s premier shopping destination, Pavilion KL is thrilled to be part of the Malaysia Year-End Sale, supporting retail, gastronomy and tourism.
“We invite tourists to experience Malaysia’s vibrant culture and festive shopping scene – a perfect way to end the year with a memorable celebration.”
Supported by shopping mall operators, hotel associations, travel agencies, airlines, KTMB, and other local tourism industry players, the MYES initiative aligns with the national sales campaign slogan, “MY Priceless Experience,” promising a valuable and enriching experience for all visitors.
In its debut Malaysian campaign, Chinese tourists using Alipay, an Alipay+ partner, can enjoy exclusive discounts with:
- RMB100 discount with a minimum spend of RMB2,088 in a single transaction, or
- RMB200 discount with a minimum spend of RMB3,888 in a single transaction
Other Alipay+ partners can benefit from exclusive discounts valued at up to RM120, with:
- RM5 off with a minimum spend of RM50
- RM25 off with a minimum spend of RM400
- RM90 off with a minimum spend of RM1,000
Shoppers can redeem various discount coupons and exclusive Alipay+ merchandise by participating in interactive games at the Alipay+ booth at Level 5 Pavilion Elite until Jan 5, 2025.
“Travel plays an important role in driving shared prosperity as global consumers visit businesses big and small, and our goal is to help more Malaysian businesses benefit as tourism in Malaysia thrives,” said Edward Yue, general manager of Ant International for Southeast Asia, Australia and New Zealand.
“Through our collaboration with Pavilion KL and key industry partners, we aim to deliver a seamless and rewarding shopping experience to tourists, strengthening Malaysia’s appeal as a global tourism and shopping destination,” he said.
Alipay+ connects merchants in Malaysia with 13 international payment partners, enabling seamless transactions for travellers from key markets such as China, Singapore, Thailand, South Korea and the Philippines.
Pavilion KL has also recently enabled Alipay+ acceptance, ensuring most merchants within the mall can accommodate cross-border mobile payments.
MYES is a nationwide effort that involves leading shopping malls and retailers across Malaysia.
At Pavilion KL, visitors can explore an array of promotions from renowned brands, including:
- AX Armani Exchange: End of Season Sale with 40% off from Nov 22 to Dec 19.
- GUESS & GUESS Kids: Discounts up to 50% on select items
- Carlo Rino: Discounts up to 70%
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