Home improvement retailer MR DIY has unveiled its latest mascot, a friendly panda named PANDAi, as part of the ‘MR DIY PANDAi Jaga Anda’ (or MR DIY knows how to care for you) community initiative to add value to the lives of Malaysians.
The grand launch was held at the Tutti Frutti + Fahrenheit 88 outdoor space in the vibrant Bukit Bintang district in Kuala Lumpur on Nov 7, 2024.
“As the country’s leading home improvement retailer, we’ve made it our mission to care for Malaysians since our inception in 2005. The ‘MR D.I.Y. PANDAi Jaga Anda’ initiative is a testament to that promise.
“Whether you need a lightbulb, kitchen tools, or any hardware, we ensure that ‘semuanya ada’ (everything is available) at affordable prices. Our new initiative encapsulates this commitment – because MR DIY PANDAi Jaga Anda, said MR D.I.Y. Group Head of Marketing Alex Goh at the launch event.
Visitors to Bukit Bintang were greeted by a 14-foot high PANDAi display, drawing the attention of families and passersby.
This new, larger-than-life mascot is ready to take the streets by storm with its vibrant personality and friendly nature, designed to connect with the hearts of all Malaysians.
Goh explained the choice of a panda as the new mascot: “Pandas are universally loved for their friendliness, cuteness and intelligence. Like pandas, MR DIY is cherished for being close to the hearts of Malaysians.
“We ‘PANDAi’ Jaga our customers by staying true to our promise of ‘Always Low Prices.’ We believe that PANDAi will bring a sense of joy and fun, enhancing our customers’ shopping experience.”
The event was filled with excitement, featuring a fleet of PANDAi mascots riding the KL Hop On Hop Off bus, waving cheerfully at spectators.
A highlight was the surprise flash mob by a group of PANDAi, engaging the crowd and handing out special freebies.
In addition, Malaysians can also watch cute videos of PANDAi on the retailer’s website and social media channels.
Throughout November, KL-ites will have opportunities to meet PANDAi at various malls, including IOI City Mall, Putrajaya (on Nov 23) and Pavilion Bukit Jalil (on Nov 30).
