Ayam Brand, a 132-year-old household brand, reaffirms its commitment to promoting healthy living as it embarked on its 17th annual Ayam Brand community care campaign.
The campaign, first introduced in 2008, has benefited over 28,350 individuals from 635 NGOs, providing more than 2.2 million nutritious meals.
This year’s campaign, themed theme #AyamBersamaMu Sihat & Cergas, aims to promote healthy living among children across Malaysia, focusing on eating healthy and staying active.
The campaign will focus on promoting good nutrition habits with Omega-3 for healthier children and making fitness a part of every child’s life for a fitter and heathier generation.
In Klang Valley, the campaign will benefit 425 children from four NGOs by providing 76,500 meals.
Ayam Brand, in partnership with dietetic experts from Columbia Asia, Focus Point Group, nutrition and fitness expert will organize workshops on the Health Ministry’s Malaysian Healthy Plate concept of a balanced diet, Suku-suku Separuh guidelines, fitness routines and a fitness challenge for children in participating charity homes in Johor, Pulau Pinang, Sarawak, Sabah, Kuala Lumpur and Selangor.
A. Clouet (Malaysia) Sdn Bhd marketing head Teoh Wei Ling said that everyone deserves access to healthy food and the opportunity to lead a healthy life.
“Through our annual community care program, we aim to empower individuals and communities to make positive changes to their health and well-being,” she said.
She said the Omega-3-rich nutrition has been tied to numerous benefits for heart, brain, nerve, skin and eye health.
“We are providing our products with Omega-3, with the aim to provide one of the key nutrients for the children in this campaign.
“This year, we are integrating fitness into our campaign to maintain healthy lifestyles.
“Malaysia sees a rise in childhood stunting and obesity rates hence we would like to promote healthy living and fitness program into our campaign,” added Teoh.
Ayam Brand is also collaborating with Focus Point Group to address vision issues among children by providing free eye health screening and prescription glasses.
“We are continuing with the eye health for our campaign as a global analysis recently reported that children’s eyesight is steadily getting worse with one in three now short-sighted or unable to see things in the distance clearly. The report mentioned the highest rates are in Asia. Let us do what we can to assist children who need a clearer vision,” said Teoh.
Columbia Asia regional marketing Gwen Yap said the collaboration aligns with their commitment to promoting healthy living and well-being.
“By offering our expertise and resources to the charity homes involved, we hope to make significant impact on their overall health and quality of life,” she said.
In Klang Valley, the recipients of the campaign are Pertubuhan Anak-Anak Yatim Selangor, Yayasan Sunbeams Home, Pertubuhan Rahoma Darul Fakir Malaysia, Ti-Ratana Welfare Society Malaysia, Shelter Home and Pusat Jagaan Rumah Keluarga Kami.
