M&M’S raises the bar of its year-long “Fun for All” campaign with a pop-up launch at 1 Utama Shopping Centre, Petaling Jaya, reinforcing the brand’s commitment to making everyone feel like they belong.
From August 8-11, fans of M&M’S will get to enjoy an on-ground activation taking place at 1Utama Shopping Centre, Petaling Jaya, ground floor centre court. The brand promises an immersive experience that resonates with the brand’s purpose of championing a world of fun.
The M&M’S “Fun for All” campaign which launched in January this year, has been actively engaging consumers across seven markets in Asia through a series of activities across its online and offline channels, ensuring that everyone can partake in the fun it brings, keeping it inclusive for all.
At 1 Utama, the brand is set to inspire fun for Malaysians with a series of interactive activities that can challenge their strength, outwit their opponents, and create lasting memories together with friends or families.
Some exciting games in store are “Candy Flip”, designed for thrill seekers who wish to engage in a ‘friendly duo’ with their friends or families in a one-on-one or two-by-two player configuration.
Winners stand to redeem prize vouchers worth up to RM8,000from brands such as JD Sports, Uniqlo, Watsons, Grab and Aeon.
Those who complete all three mini-games in the free-to-play zone by M&M’S will get to enjoy a delicious treat of ice cream or chocolate.
For more information, visit M&M’S official social media channel Facebook.
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