The Exchange TRX, Kuala Lumpur has launched its ‘Magnificence of Raya’ campaign, paying homage to the beauty and splendour of this Raya season at the Central Exchange, ground floor on March 21, 2024.
The campaign running from now until April 21, 2024 offers a visual and experiential spectacle showcasing Malay culture, tradition and art.
Guests are invited to explore and be enthralled by the elegance and beauty of batik, seamlessly intermingled into the stunning displays and performances.
“The richness and allure of Malay culture is undeniable, and it has embedded itself into many facets of Malaysian life, transcending different communities and ethnicities.
“As the social heart of the country’s international financial centre, the ‘Magnificence of Raya’ celebrates the splendour of traditional Malay culture and highlights its role in shaping the architecture, design, and art of contemporary Malaysia,” said Mitch Wilson, project director of The Exchange TRX and head of retail at Lendlease Malaysia.
Wilson added, “Our goal is to create opportunities for mutual cultural understanding and appreciation between local communities at The Exchange TRX. Beyond the elaborate displays that adorn Central Exchange, our entrances and various public spaces including TRX City Park, we have also made it a point to incorporate cultural performances to create a more immersive cultural experience for all our guests.”
The mall’s Central Exchange area is adorned with a grand kampung house – a stunning manifestation of traditional Malay architecture, design and motifs. The star element for the campaign will be Malaysian batik, featuring designs which are inspired by the natural beauty of Malaysia and intricately imbued with floral motifs, headlined by the nationally venerated Bunga Raya.
The decorations will also feature giant mechanical flowers that mimic the gentle sway of the wind – an ode to Malaysia’s natural landscape.
Central Exchange will also be the epicentre of cultural experiences for guests. There will be traditional silat, wayang kulit performances and musical acts from a caklempong and kompang troupe.
Guests will be greeted by decorative elements at the entrances and throughout the interior of The Exchange TRX.
There will be a giant installation of the ketupat, a symbol for Hari Raya, at the outdoor TRX City Park.
Local brands such as Ariani, Bonia, Calaqisya, Carlo Rino, Habib, Minimalist Lab and Wanderlust + Co at the mall offer their festive promotions and offers for the Ramadan- Raya season.
Guests who are looking forward to a buka puasa meal with friends and family can also explore the wide range of gastronomical options which include Meriah by Serai Group and G’rai.
The Exchange TRX is also inviting the children and caretakers of Rumah Bakti Syaheera for a fun day out which includes a batik painting session, goodie bags from Mimpikita, a movie screening session at Aurum Theatre, and a buka puasa dinner at G’rai.
Throughout the campaign period, shoppers who spend in the mall are entitled to redeem free gifts.
Those who spend a minimum of RM1,500 (RM1,200 for UOB or Citi-branded cards) in maximum of two receipts will receive a Lovely Lace reed diffuser (200ml), and those spending a minimum of RM200 (RM150 with UOB or Citi-branded cards) in a single receipt will receive a set of Raya packets.
UOB or Citi-branded credit card holders may also receive an additional RM20 worth of Seibu cash vouchers with a minimum of RM150 in a single receipt or get RM180 worth of Seibu cash vouchers with a minimum spend of RM1,200 in two receipts.
