As the season of togetherness, forgiveness and gratitude is upon us, Pavilion REIT malls are inviting shoppers to bask in the sparkling festivities and rich cultural heritage of Hari Raya.
The malls are Pavilion Kuala Lumpur, Pavilion Bukit Jalil, Da Men USJ and Intermark Mall.
‘Radiant Raya’ at Pavilion Kuala Lumpur
Pavilion Kuala Lumpur is ushering in the Hari Raya Aidilfitri with their ‘Radiant Raya’ campaign that runs from March 11 to April 14, 2024.
From the twinkling stars to the giant crescent moon displayed in the Centre Court, the festivity sparkles in splendour, capturing the history of Malay textiles, culture and the beauty of crystals.
This Raya event promises to be an unforgettable experience for every shopper through a tapestry of light, colour and culture.
As part of the festivities, shoppers will be treated to a lineup of enchanting performances, including traditional dance performances by Artisan Malaysia on March 23, 30 and 31 from 3pm to 4pm.
Pavilion Kuala Lumpur has partnered with jewellery brand Swarovski – to welcome the festive occasion with a grand pop-up. Shoppers will have the opportunity to marvel at the stunning crystal decorations around the Centre Court, including four vibrant installations in the shape of an octagon which is an emblematic Swarovski symbol.
Shoppers can also explore the exclusive range of Swarovski’s limited-release items featuring unique collectibles from the Creators Lab, such as the Aquazzura Aura sandal, Phileo 005 Crystal Derby shoe, Swarovski Tiara that lit up debutantes at the 2024 Vienna Opera Ball, and a colossal 20kg Chaton Swarovski crystal – the first and largest in Southeast Asia.
Additionally, shoppers can visit the Ramadan Bazaar booths at the Centre Court to purchase their Raya necessities, from fashion to gifting to food.
In celebration of Malay heritage and textile, Pavilion KL has partnered with Malaysian fashion designers Datuk Radzuan Radziwill and Yayasan Tuanku Nur Zahirah to showcase their collection of designs along the Pavilion KL Spanish Steps.
Shoppers can explore The Local Heritage Fabric Exhibition, featuring an array of national heritage local fabrics, such as batik and songket tenun, styled by participating colleges including UITM Shah Alam, UITM Perak, Raffles College and Taylor’s College.
Yayasan Tuanku Nur Zahirah will also be hosting several demonstrations from Islamic calligraphy on March 16 and 17, batik making on April 6 and 7, and traditional dance performances from Artisan Malaysia on March 23, 30 and 31 from 3pm to 4pm, to wood carving on March 30 and 31 from 4pm to 5pm.
Coach brings its timeless icon to life in the form of a larger-than-life Quilted Tabby bag installation at the main entrance of Pavilion Kuala Lumpur for its immersive ‘Bespoke Ramadan’ pop-up from March 14 to April 14.
Featuring decorative motifs such as stars and crescent moons in quilted patterns, shoppers can visit Coach’s immersive digital art experience and receive a cart offering complimentary pre-packed dates as a weekend giveaway.
A digital gamification experience designed exclusively for the festive season will also be unveiled, allowing shoppers to participate for a chance to win an all-new Quilted Tabby bag.
Shoppers will receive exclusive Pavilion KL Raya packets with every RM150 or RM100 spent in a single receipt at specialty stores at the mall when using a Maybank Credit or Charge Card.
Additionally, shoppers also have a ‘Buka Puasa Special’, where shoppers can redeem RM20 EL&N London cash vouchers with RM300 spent in a single receipt at specialty stores and F&B outlets.
They can redeem a set of crystal glass cups (two pieces) and a crystal glass bowl with a stand, along with Pavilion KL’s exclusive Raya packets with every RM1,500 and RM2,500 spent respectively in a single receipt.
For more information on ‘Radiant Raya’ activities and promotions, visit pavilion-kl.com, Facebook and Instagram or contact Pavilion KL’s concierge at 03 2118 8833.
‘Rimba Raya’ at Pavilion Bukit Jalil
Shoppers can explore the beauty of the forest at Pavilion Bukit Jalil’s ‘Rimba Raya’ celebrations.
From 12 March to 21 April 2024, they can experience a harmonious fusion of lush greenery and festive cheer where the mall’s centre court will be transformed into a vibrant greenscape adorned with festive decorations such as a bubble drop tree, giant animated flowers and a kaleidoscope of butterflies flying overhead.
Shoppers can explore a variety of pop-up booths, workshops and performances at the mall’s centre court.
They can check out amazing exhibitions from Yamaha Minuet Music, Rhumba Music, Clap & Tap Orchestra, and watch a fashion show by Movekids.
Shoppers can shop for festive essentials, including home decorations, clothing and snacks at the Raya Marketplace located at centre court.
There will be multiple workshops, including on Duit Raya envelope-making, Hari Raya craft and cooking.
This Hari Raya season, Pavilion Bukit Jalil partnered with Rocketfuel Entertainment to unveil ‘Balik Raya’, a catchy Raya song featuring talented artists Wany Kayrie, Indah Ruhaila and Nadeera.
Shoppers will have the opportunity to join the official music video launch on March 23, 2024 at 5pm and stand a chance to meet-and-greet the artistes and other Astro celebrities.
Throughout the campaign, shoppers can redeem exclusive ‘Rimba Raya’ green packets, RM20 shopping vouchers and a 250ml La Gourmet thermal flask with spends of RM100, RM500 and RM1,000, respectively.
Pavilion Bukit Jalil is also running two top spender contests where with a minimum spend of RM200, nine of the highest spenders will receive a pair of Rhapsody couple watches worth RM12,720 (contest period March 22 to April 7, 2024), and another seven will receive jewellery from Vinstella Jewellery worth RM18,496 (contest period April 8 to 21, 2024).
For more information on the ‘Rimba Raya’ activities, visit www.pavilion-bukitjalil.com, Facebook and Instagram, or contact customer service at 03 8092 8833.
‘Warna Warni Raya’ at Da Men USJ
From March 15 to April 28, 2024, Da Men USJ will become a charming kampung where villagers thrive in ‘Warna Warni Raya’ celebration. Journey down memory lane with traditional childhood games like sepak raga, ketinting and big spinning tops that bring back the happy memories.
The Warna Warni Raya Bazaar at Rainbow Alley is filled with local delicacies, stylish accessories and clothing where shoppers can get ready for their Hari Raya preparation.
Shoppers can capture Instagram-worthy photos in a picturesque hometown setting adorned with bougainvillaea flowers surrounding the traditional and beautiful ornamental staircase reflecting the rich Malaysian culture that serves as a stunning backdrop.
There are numerous beautiful garden-themed 3D photo backdrops scattered throughout the mall for stunning photos. Those beautiful photos could win shoppers win gold bars worth RM420 in the #FAMILYOOTD competition.
Throughout the campaign, shoppers can immerse themselves in riveting performances and activities, such as nasi lemakeating competition (April 27),
upcycle bottle caps to create spinning top toys (or gasing); and ketupat workshops for children (every weekend from March 16 to April 7).
Visitors can look forward to the sepak raga showcase by the Royal Malaysia Police (March 30), and band performances by the Subang Jaya City Council (April 6 and 20).
Besides that, shoppers are also invited to participate in the Sustainable Fashionista Playshop on April 20, showcasing their creativity on the catwalk by transforming pre-loved clothing into stylish, eco-friendly creations.
Those who spend in the mall are entitled to redeem exclusive Raya packets with a minimum spend of RM80 in a single receipt mall-wide. With a maximum combination of two receipts per redemption, shoppers can redeem food vouchers for a minimum spend of RM250 mall-wide (or RM350 with Jaya Grocer receipt).
For more information on ‘Warna Warni Raya’ activities, visit damen-mall.com, Facebook and Instagram, or contact customer service at 03 8021 0222.
‘Harmoni Raya’ at Intermark Mall
Intermark Mall invites shoppers to its ‘Harmoni Raya’ celebrations happening From March 14 to April 21, 2024.
The celebration emphasises the mall’s commitment to its ESG (Environmental, Social, and Governance) principles.
With a growing awareness of the environmental impact of festive celebrations, Intermark Mall aims to balance tradition and environmental consciousness through an eco-friendly, Raya-themed fashion showcase by homegrown design collective KL6.
The group aims to minimise the impact of the fashion industry on the environment through the ‘RRU Method’ – reuse, recycle, upcycle – creating stylish and high-quality products while focusing on reducing waste, using eco-friendly materials, and practising fair labour.
As part of its ESG efforts, Intermark Mall is also partnering with Dôme Cafe for its ‘Go Green’ campaign, where children can participate in Earth Hour activities on March 23, 2024.
Shoppers can get their Raya essentials such as scarves, accessories and home decorations at the Bazaar Ramadan on the ground atrium.
Additionally, shoppers can participate in educational workshops and watch performances, including silat, cultural dance and gamelan.
Experience upcycling activities with the KL6 designers, like repurposing old fabric into new fashion items.
Shoppers who spend RM150 in a single receipt can receive exclusive Raya packets, and those who spend RM350 in a single receipt can receive a special Intermark Mall jute bag. The top three highest spenders will each also receive a STAUB Pepper Cocotte worth RM299.
For more information on ‘Harmoni Raya activities, visit www.intermark-mall.com, Facebook and Instagram, or contact customer service at 03 2166 8170.
