KL Wellness City kicked off its “Kembali Ke Nostalgia” Raya campaign with cultural and heritage showcase at its Show Gallery in Bukit Jalil, Kuala Lumpur on March 14, 2024.
The campaign running from now until April 30 is aimed at offering Malaysians an experiential showcase of cultural richness, culinary delicacies and entertainment dedicated to the Raya festivity.
Dato’ Sri Dr. Vincent Tiew, the branding, sales and marketing director of KL Wellness City stated during the launch event: “It is truly remarkable when individuals from various walks of life come together to commemorate occasions like Raya – demonstrating our shared values.
“The Kembali Ke Nostalgia Raya campaign is about appreciating the beauty of our diversity, the strength of our unity and the joy of our festivity. Here, in the heart of KL Wellness City, we are building a community centered on living well and taking care of each other – a place where health is more than a goal; it’s our way of life.”
Tiew said the initiative was aligned with KL Wellness City’s mission to advocate togetherness, wellness and fostering an enriched community.
“Guided by our pledge to redefine, strengthen, and expand our experience of health and quality of life, this event commences during the Ramadan to signify the creation of meaningful moments that highlight our dedication to community engagement and advancement. It culminates in the joyous celebrations of the vibrant Raya festivities.”
The campaign will feature an array of activities and highlights, including live performances by 3PCS busker band to enhance the vibrant and festive mood, a specially-curated gastronomical repertoire with rich and flavourful Hari Raya delicacies and an entertaining Hari Raya Live Station that promises interactive sessions, cultural performances and engaging activities embodying the spirit of Hari Raya.
The picturesque Rumah Panggung also serves as an ideal backdrop for capturing and sharing the festive celebration’s joyous moments on social media.
The Rumah Panggung stands as a symbol of cultural identity in the form of a Malay stilt house – showcasing intricate craftsmanship with colourful and traditional motifs echoing the rich heritage of the Malay community.
Embodying the true spirit of the festive season’s generosity and the Kembali Ke Nostalgia campaign, KL Wellness City is donating a total of RM8,000 to four orphanage homes – Persatuan Kebajikan Rumah Victory Malaysia, Pertubuhan Kebajikan Nurhati, Rumah Kanak-kanak Angels KL and Rumah Charis.
The community outreach initiative shows KL Wellness City’s dedication to helping underprivileged children and commitment to giving back to society.
The public is invited to KL Wellness City’s Raya Open House which will take place on April 18. A host of festive activities, food and entertainment will be held during the event.
