Malaysia’s homegrown biscuit brand Julie’s has unveiled its latest range of sandwich biscuits – the Sweet Chilli Cheese and Sour Cream & Onion flavours.
The launch marked the brand’s further expansion into savoury sandwich biscuits, a largely untapped market.
Julie’s Biscuits director Tzy Horng Sai said they are committed to continually pushing the envelope of biscuit innovation and ensuring consumers always have access to the most exciting and delicious offerings.
“In a market saturated with sweet sandwich biscuits, we have pushed boundaries, introducing bold and exotic combinations that challenge the status quo.
“Julie’s pair of new entrants, Sweet Chilli Cheese Sandwich biscuit and Sour Cream & Onion Sandwich biscuit will not only impress in its mouthwatering savoury taste but also its innovative fusion of flavours,” he said.
Tzy said the ingredients in each sandwich biscuit are of good quality and enriched with nutritional benefits.
“Both variants serve as excellent sources of protein, are low in cholesterol and trans-fatty acids, and are crafted with non-GMO ingredients,” he added.
The Sweet Chilli Cheese Sandwich offers a subtle kick of sweet chilli paired with creamy cheese cream, making it a unique option for those who are more adventurous; and the Sour Cream & Onion Sandwich features an aromatic onion flavour complemented by tangy sour cream.
These new sandwich biscuits are designed to be portable with Julie’s to-go packaging that consists of ten packs of four biscuit pieces.
The new launch is available in convenience stores or hypermarkets now or online purchase at Julie’s Shopee and Lazada flagship store.
To watch the brand’s promotional video on the new flavours, click on the links below:
