France’s No.1 premium wheat beer, 1664 has opened a pop-up lounge for 16 days from June 2-17, 2023 during the Bon Appétit-lah campaign at Sentul Depot, an event venue in Kuala Lumpur.
In the French spirit of joie de vivre (joy of living), 1664 seeks to emulate the French appreciation of good food and drinks, bringing good taste to every shared occasion.
The third edition of Bon Appétit-lah campaign this year invites 1664 consumers to experience the extraordinary in simple everyday pleasures at its chic and trendy pop-up 1664 lounge at Sentul Depot.
The 1664 brand has successfully transformed the historical Sentul Depot’s iconic rustic look into a newly captivating space where customers can immerse themselves and enjoy an elevated occasion of #GoodTasteWithATwist as 1664 brings an ensemble of food, music, creative expressions and drinks.
1664 has redesigned Warehouse 3’s raw interior into a modern bistro decked in shades of 1664’s iconic blue.
Upon entering, the famed blue bulldog ‘Frenchie’ greets guests who can then chill-out at the contemporary dining hall decked with a miniature Eiffel Tower, perch around the 1664 bar and deli area or hang out at the cosy Blue Lounge clad in stylish armchairs that they can sink into; all while enjoying epicurean delights with a twist and the exquisite flavours of 1664 Blanc and 1664 Rosé.
“1664’s continuous journey to captivate consumers with the simple pleasures of life has allowed us to turn the ordinary into extraordinary experiences for everyone.
“From our recent charming Parisian inspired street – Rue 1664 to the curated 1664 Valentine’s Day celebration at Dadi Cinema, Pavilion Bukit Bintang KL, we hope to continue giving beer enthusiasts elevated shared moments that they can cherish for years to come,” said Carlsberg Malaysia marketing director Olga Pulyaeva.
She added, “With this in mind, 1664 welcomes everyone to truly savour an amazing dining affair complemented with an unparalleled drinking experience where beer lovers can immerse themselves and indulge in #GoodTasteWithATwist. Bon Appétit-lah!”
Bon Appétit-lah will be treating guests to a complimentary welcome drink of either 1664 Blanc or 1664 Rosé upon arrival.
Visitors will then be able to relish in a spread of gourmet bites concocted by food virtuosos NoLabel Cuisine, Waka Waka Gelato, The Bao Guys and Flaaah The Bakery.
There are special creative spaces where beer lovers will be able to repurpose 1664’s iconic blue bottle into an art piece, make their mark on the graffiti wall and get the perfect digital caricature of themselves at the Portrait with a Twist on selected days.
Alternatively, visitors can just sit back enjoy the rhythmic tunes by guest headliners Juztin Lan, Gaston Pong and Babychair during the Blue Hour on Saturdays.
There will be a specialty store where guests may purchase some cool merchandise from stylish streetwear brand NerdUnit, shades designer Kazoku, timepiece maker iROAS and wellness wizard Gote, alongside limited-edition 1664 goodies such as 1664 stem glasses and the exclusive artist edition trolley luggage.
Pet parents will be able to bring their furry friends along to 1664’s first ever pet-friendly pawty happening on the weekends, from 11am to 2pm.
There will also be some fun pawsome activities for animal lovers to play with their four-legged companions.
The Bon Appetit-lah is open to pre-registered guests and walk-ins daily from 5pm to 10pm on Monday to Friday and from 11am to 10pm on weekends.
All activities are open to non-Muslims aged 21 and above. Carlsberg Malaysia advocates responsible consumption and urges consumers to always #CelebrateResponsibly – if you drink, don’t drive.
