McDonald’s Malaysia has launched a #McDDoDaDip campaign featuring Chicken McNuggets being offered with six different sauces for customers to choose from, starting from May 11, 2023.
The six Chicken McNuggets sauces are BBQ, Sweet N Sour, French Cheese, Cajun, Sweet Chili and Japanese Curry.
“With the #McDDoDaDip campaign, we aim to connect with our loyal Gen Z customers who have their own unique sense of style, and their own ‘personal’ way of enjoying their Chicken McNuggets and the different sauces.
“This campaign is also a platform for them to showcase their creativity,” said McDonald’s Malaysia vice president and chief marketing officer Melati Abdul Hai.
As part of the campaign, customers can also participate in the #McDDoDaDip Finger Dance Challenge to win attractive prizes, and stand a chance to meet local social media influencer and artiste Alif ‘ALYPH’ Abdullah.
“ALYPH’s recent hit single ‘Swipe’ resonates well with the Gen Z community, making him the perfect face for our campaign. With this campaign, we hope to encourage young Malaysians to enjoy their Chicken McNuggets and at the same time showcase it in their own creative style,” added Melati.
Malaysians can participate in the #McDDoDaDip Finger Dance Challenge from May 15-21, 2023 by showcasing their creative finger dance of dipping Chicken McNuggets in their sauces in tune with ALYPH’s #McDDoDaDip track on TikTok, with the hashtag #McDDoDaDipChallenge.
There will be prizes worth up to RM50,000 up for grabs, and the grand prize winner will be personally selected by ALYPH, receiving a cash prize of RM10,000 and an exclusive limited-edition McDDoDaDip Hoodie.
The top 25 winners of the #McDDoDaDip Finger Dance Challenge will also be invited to an exclusive McNuggets Party to meet and interact with ALYPH in person.
