The Jom! Live with Vitality Carnival organized by AIA Malaysia attracted some 2,300 visitors in the health and wellness event held at Taman Metropolitan Kepong, Kuala Lumpur on March 11, 2023.
The insurance company reaffirms commitment to promoting family fitness as part of tackling chronic disease in Malaysia via the health carnival back for the second time this year.
“We are excited to host a much bigger carnival this year after receiving overwhelming response at our first Jom! Live with Vitality event in June 2022 with 300 guests.
“AIA is committed to engaging and supporting Malaysians to live their best lives through activities that drive the importance of practising a healthy lifestyle to tackle increasing chronic diseases in Malaysia,” said AIA Malaysia chief marketing officer Heng Zee Wang.
A Zumba session by Fitness First, an energizing workout with AIA Malaysia Ambassador Datuk Nicol David, free health screenings, neck and shoulder massages, treasure hunt and lucky draws were among the activities held at the carnival.
AIA Malaysia said the medical checks, in partnership with Pantai Hospital Kuala Lumpur, covered BMI, blood pressure, glucose and cholesterol tests for free while Fitness First conducted postural assessments.
While parents or grandparents took the medical tests to check their overall health, the kids enjoyed inflatable challenges and played at the fun carnival games.
Back in 2018, AIA Malaysia first adopted Taman Metropolitan Kepong by launching its first ever Laman Cergas AIA Vitality in partnership with Kuala Lumpur City Hall (DBKL) with the purpose of encouraging Malaysians to be more active and overcome a sedentary lifestyle.
It has received an overwhelming response from the public, with footfall at the park ranging from 3,000 visitors per day during weekdays up to 18,000 visitors per day during weekends.
“In line with our mission to encourage families to live Healthier, Longer, Better Lives, we are happy that since its installation, park goers have actively used our Laman Cergas to exercise and workout with family and friends.
“Based on an AIA survey conducted in February 2023, four out of five people visited the Laman Cergas AIA Vitality at least once a week or more and 83 percent of park visitors said they enjoyed the area. We are heartened with this positive feedback and are adding further enhancements for visitors at several areas of the park in the near future,” added Zee Wang.
The Jom! Live with Vitality events are part of AIA Malaysia’s commitment to support the AIA One Billion movement in engaging, educating, and inspiring one billion people across Asia to live Healthier, Longer, Better Lives.
The campaign reflects the insurer’s ongoing commitment in improving societal health and wellbeing in the communities it operates in.
