With the festive season around the corner in December, Heineken Malaysia Bhd and Grab Malaysia are joining forces for the When You Drive, Never Drink (WYDND) campaign to encourage responsible and safe behaviour amongst consumers.
Through the collaboration, Heineken Malaysia and Grab Malaysia will be offering up to 10,000 promo codes, giving an RM10 discount off Grab rides to various Heineken, Guinness and Tiger brand events up until December 31, 2022.
Heineken Malaysia corporate affairs and legal director Renuka Indrarajah said the company is committed to advocating responsible consumption.
“Our collaboration with Grab to offer ride discounts to consumers aims to encourage all consumers attending our events to do the right thing and take alternative transport when going out for a drink. Do not drink and drive, we want our consumers to get home safely at the end of the day,” she said.
Renuka said the WYDND campaign has received 3,000 pledges from consumers indicating growing awareness and positive behaviours in Malaysia, and over 100 pledges from business partners who committed to supporting Heineken Malaysia’s responsible consumption agenda.
“The Heineken brand also dedicates 10% of media spend annually on promoting responsible consumption,” she added.
Grab said it has always encouraged Malaysians to book Grab rides as an alternative to driving, and providing a safe journey when and where people need it the most.
Through more dedicated campaigns to encourage Malaysians to use e-hailing as a transportation mode during these at-risk times, Grab is committed to being part of the solution to help people make safe choices.
Heineken Malaysia’s brand events and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Heineken advocates responsible consumption and urges consumers to #EnjoyResponsibly. When you drive, never drink.
Heineken Malaysia brand events in December:
