Tiger Beer Malaysia has launched a “Cheers to the Bold” campaign with a line up of exciting activities and football rewards for those celebrating the football season with Tiger brews.
The “Cheers to the Bold” campaign echoes with brand ambassador Son Heung-min’s who defied all challenges to become the first Asian player to ever win Premier League’s Golden Boot.
Son’s courageous story show that when someone dares to dream big, no matter where they are from, boldness finds a way.
For starters, fans who want to ring in the football spirit with Son Heung-min’s bold kit can start raking up bold points on the website https://football.tigerbeer.com/.
Fans can embody Son’s boldness with the limited-edition Tiger football and scarf, as well as an e-signed Tiger football jersey set with shorts by the man himself, as they cheer to their favourite teams this year.
Fans can accumulate bold points and follow the instructions stated on the website to redeem the kits, as well as Tiger football rewards and experiences.
Up for grabs are a VIP viewing lounge for the ultimate showdown at Sentul Depot, inclusive of free beers and food vouchers, or even a home viewing party for those who want to experience the season coming to an end.
Fans can also redeem limited-edition Tiger backpack, football jersey or towel of their choice based on the accumulated bold points.
Redemptions for the VIP viewing lounge and home viewing party are valid until December 4, 2022 only, whereas redemptions of other prizes will be open until December 31, 2022.
“Football has always been an avenue that creates a connection between fans from all walks of life.
“Those with an unwavering passion for the sport can gather to uncage their football spirit at Tiger’s viewing parties at participating outlets throughout the season.
“They can watch live matches, enjoy special performances, participate in games and even unlock free ice-cold Tiger Crystal from the Roaring Fridge for an elevated football experience,” said Tiger Beer Malaysia marketing manager Joyce Lim.
As the season approaches its peak in December, Tiger will bring epic match viewing parties in Sentul Depot on Dec 18, and Publika on Dec 17 and 18, filled with exciting promotions, games and Tiger football rewards to be given away.
Fans who want to grab a spot at Sentul Depot or Publika viewing parties can sign up on the website.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Beer advocates responsible consumption and urges consumers to not drink and drive.
