Premium tea beverage brand CHAGEE has launched a campaign called “Single Cup, Double 11, Triple Surprises” to promote self-love by gifting customers with 11 premium prizes, in conjunction with its 5th anniversary.
This November 11 Singles’ Day, customers who purchase the Double 11 Big Big Cup from CHAGEE’s fresh milk tea series will receive a capsule that includes one of three surprises – a childhood candy, a CHAGEE voucher, and a lucky draw voucher.
The intention of providing customers with these capsules and also candy from their childhood days is to allow them to reminisce about the most precious and cherished moments of their lives, while also reminding them to be grateful for the incredible journey they have come so far.
“We bring to light the importance of self-love as we celebrate Singles’ Day with our customers to remind everyone that love begins from within. A lot of times, people tend to forget to take a moment to appreciate and reward themselves in their endeavours to be successful.
“As such, through this campaign, we at CHAGEE would like to reward our customers for gratifying themselves with our premium tea drinks, by bringing them back to their childhood memories with candy from the 90s, as well as rewarding them with a number of attractive prizes to pamper themselves,” said CHAGEE Malaysia chief executive officer Jack Chong.
Individuals who obtain the lucky draw vouchers will stand a chance to win one of 11 grand prizes, as well as 500 mystery prizes in celebration of its 5th anniversary.
To participate in the lucky draw event, just submit the receipt of purchase, lucky draw voucher and personal details on CHAGEE’s official platform (which will soon be updated on CHAGEE’s Facebook and Instagram pages)
CHAGEE has a line-up of attractive prizes worth up to RM80,000 all of which promote self-love. These include:
- A Samsung smart TV to binge-watch your favourite shows
- A comfy mattress to tuck you into bed
- An ultimate spa treatment to spoil yourself
- An omakase meal to allure your tastebuds
- A 4-day 3-night cruise to appreciate the beauty of nature
- A stay at Club Med Cherating to escape the bustling city
- A pair of wireless earbuds to indulge in your favourite tunes
- A smartwatch to keep track of your health
- A dental water flosser for a great smile
- A vacuum cleaner to ease cleaning
- and the Grand Prize – A relaxing and scenic trip to CHAGEE’s organic tea plantation at Yunnan, China
“As we celebrate CHAGEE’s 5th Anniversary this Nov 17, I would like to say we are proud of how far we’ve come. CHAGEE will continue to strive towards achieving our mission of elevating the consumer experience through all five senses with our tea-drinking culture.
“We are targeting to have more than 100 outlets available to the public by end of 2023,” added Chong.
The “Single Cup, Double 11, Triple Surprises” campaign applies to in-store purchases and online deliveries across all 47 outlets in Malaysia.
Winners of the 11 grand prizes and 500 mystery prizes will be announced on CHAGEE’s Facebook Livestream event, set to take place on Nov 17, 2022 from 8pm to 9.30pm.
Originating from Yunnan, China in November 2017, CHAGEE is one of the earliest regional teahouse chains that positions itself as the purveyor of the original tea leaf of Chinese culture. Across Asia, the brand has expanded rapidly with over 700 outlets.
